Paying close attention to three key areas could prevent you from wasting 20 percent or more of your marketing budget. BY GLENN PASCH
You could be wasting 20 percent of your...
When deciding whether to have a separate Facebook account for business and personal, it’s best to examine your marketing goals. BY KATHI KRUSE
I’m not trying to be Captain Obvious here...
Today’s car shoppers have already done their homework, so starting them out at Point A is a waste of time. BY GRANT CARDONE
Time is killing your sales. The longer you...
If you want to develop a winning team, spend the time and effort coaching and training them. BY JOE VERDE
“It’s better to have one person working with you than it...
Proper training in taking phone-ups opens the door for effective dialogue with the customer and increases your chances of getting them into the showroom. BY DAVID LEWIS
One of the most...
Understanding your role in the dealership and how it contributes to the success of the entire operation leads to satisfied customers, higher profits and greater job satisfaction.
BY JEFF COWAN
Recently, I...
Now is the time to embrace the way this generation shops not only for cars, but also for service, and adapt to their digital lifestyle. BY RICH HOLLAND
Dealership and fixed...
Will holographic technology make the tablet – or even the F&I manager – obsolete? BY GEORGE ANGUS
Americans love technology. That’s a fact. And staying abreast of new technology has become...
Now is the time to let the past go, focus on what you can control and create an exceptional 2015 for your staff and customers. BY GLENN PASCH
After a month...
Under the direction of Tim Jackson, the Colorado Automobile Dealers Association has mastered the art of leveraging relationships for the betterment of, not only the state’s franchised new car dealers,...