Carol White

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New Customer Experience

Banking on a New Customer Experience

Bernie Moreno, founder and president of the Bernie Moreno Companies, draws upon his days with Saturn Corp., to build Ohio’s largest luxury auto group. BY CAROL WHITE When Saturn was founded back in 1985, it truly was a “different kind…
sell more cars

Off the Hook

Dealer clients of HookLogic are seeing an incredible 60-percent show-to-close ratio. BY CAROL WHITE If you want to sell more cars, you have to get shoppers into your showroom, according to Captain Obvious. That, of course, is easier said than…
Driving Bottom Line

Driving Bottom Line Profits While Maintaining Integrity

Victoria Rusnak has set her sights on growing her family’s business while maintaining the level of integrity her father instilled in the company. BY CAROL WHITE When Victoria Rusnak joined her father, Paul Rusnak, in business, she knew she would…
Next Wave of Digital Marketing

The Next Wave of Digital Marketing

CEO of LotLinx Dean Evans explains how his company’s “deeplinking” technology is changing the way dealerships connect with their online leads. BY CAROL WHITE Digital marketing is one area that leaves a lot of dealers scratching their heads. It evolves…
Constant Change

Constant Change

The Greater New York Automobile Dealers Association still operates on many of the principles that it was founded on more than 100 years ago, while at the same time keeping its finger on the pulse of the ever-changing world of…
Creativity Sells Cars

Creativity Sells Cars

Employee satisfaction lies at the core of Continental Automotive Groups success. BY CAROL WHITE Unlike a lot of second-generation dealers, Will Hardeman and his sister Genny Hardeman had other intentions than joining the family business. After graduating from the University…
Patti Swope

Continuing the Legacy

Lessons learned from her late father, Sam Swope, have primed Patti Swope to take the auto group to new heights. BY CAROL WHITE Sam Swope was known in his community and the auto industry as a savvy businessman. To his…
Helping dealers

New Technology Drives F&I Profits

Helping dealers better determine how they continue to grow and strengthen their businesses in the future will be more important than ever as changing demographics drive shifts in the automotive industry and the F&I office. BY CAROL WHITE With the…
Colorado Automobile Dealers Association

Where Politics and Business Intersect

Under the direction of Tim Jackson, the Colorado Automobile Dealers Association has mastered the art of leveraging relationships for the betterment of, not only the state’s franchised new car dealers, but also the residents of the Centennial State. BY CAROL…

Transforming the Customer Experience in the Service Drive

2014 was a big year for AutoPoint, and Managing Director Rich Holland says the company is on track for an even bigger 2015. BY CAROL WHITE AutoPoint, a company recognized as a leader in revenue and retention solutions for auto…
Rock Andersonvideo

How AutoNation is promoting diverse and inclusive hiring practices – Rock Anderson

Here at CBT News, we’ve had several discussions with prominent figures on diversity in the retail automotive industry. AutoNation, the largest retailer in the country, has had tremendous success in hiring and retaining African-Americans and other minorities. Today, we’re joined…
EVvideo

What will it take for consumers to embrace the EV market? – Lea Malloy

Growth in the electric vehicle market took a small hit as the pandemic began, but Cox Automotive experts say this is only a minor bump in the road to advancement. Today, we’re pleased to welcome Lea Malloy, head of research…
dealer

How an unsafe vehicle traced to Georgia independent dealer serves as warning

Channel 2 Action News published a story on Thursday of a vehicle sold to a retail customer that had been improperly repaired after a collision. The 2015 Toyota 4Runner had been purchased from an independent dealership in 2018 and, after…
Gregory Barancovideo

MB dealer Gregory Baranco says ‘manufacturers need to step up’ their diversity efforts

While there are over 18,000 dealers in the country, only 265 dealerships are owned by African Americans. The lack of black representation and the growth of diversity in automotive has hindered the industry generation after generation. Today, we’re joined by…
Erin Kerriganvideo

Erin Kerrigan discusses findings from the Kerrigan Advisors Q2 Blue Sky Report

Kerrigan Advisors recently released their Blue Sky Report that covers the overall buy-sell market and M&A activity in the auto retail industry through the second quarter of 2020. On today’s show, we’re pleased to welcome back Erin Kerrigan, founder and…

Modifying your dealership’s sales approach through COVID-19

Over the last six months, David Lewis has talked with hundreds of dealership personnel. The majority seem to be in agreement that the changes currently being made to the sales process will be around for a long time. On this…

Auto ventures capitalize on stock market strength to push through acquisitions...

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. In this episode, Greenfield takes a…

The role diversity plays in your dealership’s customer communications

Welcome back to Diversity in Automotive brought to you by TrueCar and CarNow. As you look across your customer base, there are several moving parts of communications that everyone has to get right. Externally, dealers have to represent the franchise…

Conducting customer interviews online to discuss F&I options

It’s time to face a new reality. Offsite deliveries aren’t going anywhere anytime soon. COVID-19 has forever changed the way car dealers do business, quite possibly forever if not for the foreseeable future. In growing numbers, more dealers performing offsite…