Owners can try their own valuation calculations to estimate possible price tag in a hot deal market. BY JON MCKENNA
As any exec in the industry knows if he hasn’t been...
CRISP principles for using the phone can easily be taught in-house, and their specific goals are really helpful. BY MIKE HAEG
Your dealership has spent a ton of money on marketing....
Dealerships cannot fail to strategize phone connections with customers and prospects, or to follow key rules. BY GRANT CARDONE
We all know about instantaneous connection of the planet via the Internet....
Customers may volunteer to change them once a problem is fixed, but if they don’t, dealerships must be assertive. BY MARY WELCH
When dealing with haters on social media, dealerships should...
Its execs are confident that devotion to key metrics and sophisticated digital marketing will help company thrive. BY JON MCKENNA
Cardinale Automotive Group has carved a reputation as among the dealership...
Dealerships must refocus on personal attention to cement customer relationships. BY GLENN PASCH
If you stay current reading about business in general or marketing specifically, you cannot avoid the pundits discussing...
Be sure marketers are adept with latest tools to sharpen a dealer’s SEM, social media and other strategies.
BY AMY FARLEY
Work smarter, not harder. It’s an aphorism that has been around...
Ducking responsibility is widespread in dealerships, but ending this bad habit is critical to success.
BY JEFF COWAN
In my work, I constantly observe a “What can you do for me?” attitude,...
Until you start to view obstacles as inevitable and deal with them directly, your business will not go far. BY DAVID LEWIS
“Ninety-nine percent of the failures come from people who...
Investing in a memorable service department experience helps create a profitable, lifetime customer . BY CHUCK DE MARTIGNY
Your dealership spends considerable time, effort and money to attract customers and close...