Whatever Happened to Promotion?
Cars.com recently published their Guide To The 4Ps of Automotive Marketing™ with product, price, place, and person representing four primary pillars of successful auto dealer marketing. In times past, the last...
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GM85.740-0.07%
F13.828-0.1224%
RIVN16.055-0.685%
CYD40.2000.83%
HMC31.510-0.29%
TM192.000-0.95%
CVNA74.600-1.17%
PAG219.630-0.13%
LAD372.3400.45%
AN197.6500.85%
GPI263.325-1.485%
ABG213.740-1.85%
SAH78.0000.99%
TSLA343.960-6.29001%
GM85.740-0.07%
F13.828-0.1224%
RIVN16.055-0.685%
CYD40.2000.83%
HMC31.510-0.29%
TM192.000-0.95%
CVNA74.600-1.17%
PAG219.630-0.13%
LAD372.3400.45%
AN197.6500.85%
GPI263.325-1.485%
ABG213.740-1.85%
SAH78.0000.99%
TSLA343.960-6.29001%
GM85.740-0.07%
F13.828-0.1224%
RIVN16.055-0.685%
CYD40.2000.83%
HMC31.510-0.29%
TM192.000-0.95%
CVNA74.600-1.17%
PAG219.630-0.13%
LAD372.3400.45%
AN197.6500.85%
GPI263.325-1.485%
ABG213.740-1.85%
SAH78.0000.99%
Articles
Why Maserati and other manufacturers may want to skip the dealer
A New York administrative judge has ruled that Maserati’s proposed modifications to their franchise agreement are “unfair”. Among the proposed changes, Maserati was seeking to exclude coming electric vehicles and...
NADA and Grassroots Efforts Lead to Senate Tax Bill Amendment
The government regulation process is forever fluid and unpredictable, but auto dealers caught a break with the Senate’s new tax reform bill. On December 2, 2017, the Senate passed the...
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It’s been a year of incredible resiliency, growth, and innovation in the automotive industry. Manufacturers like Volvo, Volkswagen, BMW, and many others have committed to developing more hybrids and EVs...
How to Climb the Automotive Corporate Ladder
Climbing the ladder in the auto industry can be easy if you know what you are doing. While it is not recommended that you stab someone in the back to...
Advertising Violations: Easy To Find And Hard To Defend Against
There’s no doubt that the right advertising program can make you plenty of money. But as they say, it’s not how much money you make but how much you get...
Using CRM to Get a Raise
Do you know anyone who would not say that they would like to make more money? I know I don’t! This does not surprise me, as I believe that money...
Self-Branding for Car Salespeople
Regardless of your profession, chances are that you’ve been working on expanding and improving your self-brand, especially self-branding for car salespeople. Self-branding, in simple terms, just revolves around how other...
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