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Chuck de Martigny

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Chuck helps OEMs and dealerships boost profits with innovative point-of-sale marketing initiatives. His extensive consumer marketing and retail merchandising background includes major launches for companies such as Cabbage Patch Kids, Coleco, Donkey Kong and the Grolier CD-ROM Encyclopedia. His focus on tire merchandising lets dealers and manufacturers achieve extraordinary sales growth and increased customer retention through replacement tire sales. To learn more, visit www.junglecatmarketing.com.

Vehicle Wraps And Graphics Give Dealers A Low-Cost, High-Impact Advertising Medium

Think of your loaner cars and service trucks as mobile brand-marketing messengers. BY CHUCK DE MARTIGNY Have you considered your dealership’s vehicles as valuable media...
memorable service department

Losing Work In The Service Drive Costs You Double In Future Car Sales

Investing in a memorable service department experience helps create a profitable, lifetime customer . BY CHUCK DE MARTIGNY Your dealership spends considerable time, effort and...
study

4 Essential Takeaways from Cox Automotive’s Latest Dealership Staffing Study

When it comes to any workforce, the most crucial element is human capital. The skills, knowledge, and experience of those you hire will either...
digital marketingvideo

The Benefits of Digital Marketing for Your Fixed-Ops Department – Andy MacLeay, Dealer.com

On today’s show, we’re pleased to welcome back Andy MacLeay, Director of Digital Marketing for Dealer.com.  VIDEO TRANSCRIPT: Jim Fitzpatrick: Hi everyone. Jim Fitzpatrick with CBT...
dealersvideo

How ReconVelocity is Helping Dealers Set a New Standard for Vehicle Reconditioning

On today's show, we're pleased to welcome back Hugh Hathcock, owner of ReconVelocity and Kalah McCoy, Executive Vice President at ReconVelocity. The pair discuss...
leadership

Five Ways Dealership Managers Can Improve Their Leadership Skills

A manager's greatest asset is their leadership skills. A good manager motivates their team, can delegate well and inspires long-term retention. While there are a...
coach

Anybody Can Coach Customer Service if They Have the Right Approach

In a previous article I wrote about dealing with angry customers by acknowledging their concerns, responding with what you can do versus what you...

Creating a Business Development Culture

On this week's episode of Kain & Co., David Kain talks about why you should create a business development culture at all levels throughout...

Doing More With Your Website Visitors

On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how...

Which F&I Products Should You Sell Online?

On this week's episode of F&I Today, Becky Chernek explains why making all of your F&I products available online may not increase profits, and...

Improving the Point of Sale Presentation

On this week's episode of the Weekly Tune-Up, Jim Fitzpatrick speaks with guest host Michael Roppo, President of Automotive Management Resources, to discuss improving...