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Chuck de Martigny

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Chuck helps OEMs and dealerships boost profits with innovative point-of-sale marketing initiatives. His extensive consumer marketing and retail merchandising background includes major launches for companies such as Cabbage Patch Kids, Coleco, Donkey Kong and the Grolier CD-ROM Encyclopedia. His focus on tire merchandising lets dealers and manufacturers achieve extraordinary sales growth and increased customer retention through replacement tire sales. To learn more, visit www.junglecatmarketing.com.

Vehicle Wraps And Graphics Give Dealers A Low-Cost, High-Impact Advertising Medium

Think of your loaner cars and service trucks as mobile brand-marketing messengers. BY CHUCK DE MARTIGNY Have you considered your dealership’s vehicles as valuable media...
memorable service department

Losing Work In The Service Drive Costs You Double In Future Car Sales

Investing in a memorable service department experience helps create a profitable, lifetime customer . BY CHUCK DE MARTIGNY Your dealership spends considerable time, effort and...
advertisingvideo

The Attribution Revolution and How It Can Maximize Your Dealership’s Advertising Spend – Brian...

 We recently welcomed back Partner GM and VP of Paragon Honda, Brian Benstock to the CBT studios. Earlier this year, Brian presented a key...
Shep Hykenvideo

Surprise and Delight: A Great Customer Service Concept. Or Is It? – Shep Hyken,...

 When talking about customer experience, every business owner has probably heard the phrase “surprise and delight your customer”. While this might seem like common...
digital marketing

Four Free Digital Marketing Training Resources for You and Your Staff

As the famous saying goes “you have to spend money to make money.” This likely applies to all of your business dealings: from hiring...
CarNowvideo

The Importance of a Dealership’s Unique Digital Retailing Process –  Tim Cox, CarNow &...

 Today on CBT News, we welcome back Tim Cox, co-founder of CarNow, and Drew Tutton, General Manager at Ed Voyles Chrysler, Dodge, and Jeep,...
waiting room

What Customers Actually Want in the Waiting Room

Wait time is a perceptual thing. Depending on many factors, time can either stretch or contract. When creating your dealership’s waiting room, you want...

Finding Your Drive to Succeed

Go to work ready to make a difference for your customers. Don't settle for average. Do you have the drive it takes to succeed...

Moving Smoothly From Greeting the Customer

The first impression your customer has on you can make or break the deal. On this week's episode of On the Mark, Mark Tewart...

Creating a Business Development Culture

On this week's episode of Kain & Co., David Kain talks about why you should create a business development culture at all levels throughout...

How to Evaluate The Value of Your Third-Party Classified Partner

Do auto dealers need third-party classified marketplaces? Brian Pasch discusses how you can evaluate the value of your third-party classified partner on today's episode...