Tuesday, November 30, 2021

Losing Work In The Service Drive Costs You Double In Future Car Sales

Investing in a memorable service department experience helps create a profitable, lifetime customer . BY CHUCK DE MARTIGNY Your dealership spends considerable time, effort and money to attract customers and close the sale. Are you creating a memorable service department? According to NADA data, in 2014 advertising expenditures alone were $606 per vehicle. Even though […]
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Chuck de Martigny
Chuck helps OEMs and dealerships boost profits with innovative point-of-sale marketing initiatives. His extensive consumer marketing and retail merchandising background includes major launches for companies such as Cabbage Patch Kids, Coleco, Donkey Kong and the Grolier CD-ROM Encyclopedia. His focus on tire merchandising lets dealers and manufacturers achieve extraordinary sales growth and increased customer retention through replacement tire sales. To learn more, visit www.junglecatmarketing.com.

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