Digital shopping is all the rage in the automotive industry. Much attention has been drawn to the online buying habits of potential car buyers. As a result, many industry marketing...
Why It’s a Mistake
Having been on both sides of the aisle as a Salesperson and F&I Manager, I have my own experiences and stories that have absolutely convinced me that...
If you are wondering if you need a marketing audit, you probably do. When you are starting to see less revenue coming from your existing marketing strategies, it is best...
Opportunity #1 – Bring your own business
To be successful for a long period of time you must create lead generation marketing. Lead generation equals dollar creation. Many dealerships are not...
Attending conferences seems to be a way of life in the car business. We are all striving for that next cutting-edge strategy that will give us the advantage over our...
A hotly contested practice in the retail automotive industry is stair step programs. Often called something more glamorous or cerebral such as Ford’s “Volume Growth Bonus Program”, it is essentially...
The automotive industry is jam-packed with data that allows dealerships to continue on improving. However, there can be a number of situations when the data that is being collected is...
If your fixed-ops doesn’t have its own marketing budget, then shame on you! Far too many dealers treat fixed-ops as an afterthought, content to spend unconscionable amounts of money on...
While 67% of the U.S. workforce would be open to a new career opportunity, only 1% of the workforce would even consider working for an automotive dealership, according to recent...