In 2016, there were 34,439 fatal motor vehicle accidents in the United States. These accidents caused over 37,000 deaths. Both numbers are a grim increase when compared to 32,166 and...
Many career salespeople stay in the car business because they like helping people. It’s a great feeling, to help people make a major purchase by showing empathy, professionalism and by...
With International Women’s Day coming up this Thursday, March 8th, it’s a good time to take a step back and to evaluate where the automotive industry stands regarding women in...
Before we can even get into how you can have an SEO rich website, it’s important to know what SEO content is. SEO stands for ‘Search Engine Optimization’. Simply put,...
2015 and 2016 were record-setting years for the auto industry. Sales were at an all-time high, and it seemed as if the trend could continue into 2017. Unfortunately, the trend...
The American economy is like a set of dominoes. When one industry’s financial outlook changes, it can have a far-reaching effect on other sectors. Metaphorically, the dominoes begin to fall....
Technology is evolving at a faster pace than ever before and no industry is evolving faster than automotive. Cars that drive themselves and communicate with other vehicles as well as...
They’ve been cursed, blamed for sales blips, and looked down on by many dealers, manufacturers, and even retail customers. Yet, stair-step incentives, whether they are called such or manufacturer-to-dealer incentives...
National vs. Regional Marketing
A marketing strategy is a plan or strategy that your marketing team develops to get your dealership noticed in the best possible way. The way your marketing...
Adults are not the only consumers that car manufacturers and dealers have to think about. Many times, an adult is purchasing a car with the intent to pass it along...