Online Guided Selling as a Website Strategy
Almost 2 years ago, I wrote an article discussing the death of static lead forms. Although they were (and still are) being used by a number of car dealerships, their...
TSLA350.2501.3%
GM85.810-1.17%
F13.9500.02%
RIVN16.7400.14%
CYD39.3700.62%
HMC31.800-0.79%
TM192.950-0.86%
CVNA75.7453.415%
PAG219.7601.69%
LAD371.8903.34%
AN196.8001.67%
GPI264.8105.43%
ABG215.5904.73%
SAH77.0101.69%
TSLA350.2501.3%
GM85.810-1.17%
F13.9500.02%
RIVN16.7400.14%
CYD39.3700.62%
HMC31.800-0.79%
TM192.950-0.86%
CVNA75.7453.415%
PAG219.7601.69%
LAD371.8903.34%
AN196.8001.67%
GPI264.8105.43%
ABG215.5904.73%
SAH77.0101.69%
TSLA350.2501.3%
GM85.810-1.17%
F13.9500.02%
RIVN16.7400.14%
CYD39.3700.62%
HMC31.800-0.79%
TM192.950-0.86%
CVNA75.7453.415%
PAG219.7601.69%
LAD371.8903.34%
AN196.8001.67%
GPI264.8105.43%
ABG215.5904.73%
SAH77.0101.69%
Articles
F&I and Social Media – 4 Ways to Boost Profits & Increase CSI
The typical dealer spends thousands of dollars a month on advertising. The car deals, the service department coupons, the parts specials…you see them in direct mail, on TV, in your...
Guess Who Foots the Bill for Those Vendor Perks?
The area rep for Vendor X, a digital marketing provider, just drove away from your dealership with your internet manager in the passenger seat. Don’t worry, they’ll be back; your...
Appropriate Behavior in A Dealership Starts at The Top
Ford Motor Company sent a strong message to employees and the public this week, sending one of its top executives packing after investigations revealed incidents of “inappropriate behavior.”
The executive, Raj...
Phased Construction for Your Auto Dealership
Is your auto dealership in need of some updating? Are you worried about the potential loss of time and money if you need to close for construction? You’re not the...
Should we go after new customers?
Customer retention has been a buzz-phrase in the automotive industry for quite some time now. Customer retention is essentially the ability of a company to retain its customers over a...
How can Analytics Help your Parts Department?
This is the age of information. Business is smarter and agiler than ever before thanks to insights and analytics that were not available in the not so distant past. When...
Stair Step Incentive Programs Aren’t All Bad
Quota kickbacks have a place in the automotive industry with benefits for both consumers and some dealers.
Programs that reward dealer volume sales, known as stair-step programs, are derided by a...
5 Simple Ways to WOW Buyers in the F&I Office
Dealers know that the one part of the car buying process that their customers dislike the most is the having to go into the F&I office. Maybe it was years...
Google’s New AMP Formats for Email and How They Could Benefit Auto Dealers
Many drivers struggle with remembering oil changes and service tune-ups for their vehicles causing improper maintenance. Unfortunately, we can't always remember everything and if someone does remember it's time for...
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