TSLA399.15017.56%
GM80.8501.45%
F14.7100.41%
RIVN15.5400.78%
CYD47.9200.01%
HMC27.0700.96%
TM174.9502.92%
CVNA67.8200.57%
PAG181.0202.84%
LAD312.6607.83%
AN194.0700.86%
GPI324.910-1.19%
ABG199.4801.35%
SAH84.2500.1%
TSLA399.15017.56%
GM80.8501.45%
F14.7100.41%
RIVN15.5400.78%
CYD47.9200.01%
HMC27.0700.96%
TM174.9502.92%
CVNA67.8200.57%
PAG181.0202.84%
LAD312.6607.83%
AN194.0700.86%
GPI324.910-1.19%
ABG199.4801.35%
SAH84.2500.1%
TSLA399.15017.56%
GM80.8501.45%
F14.7100.41%
RIVN15.5400.78%
CYD47.9200.01%
HMC27.0700.96%
TM174.9502.92%
CVNA67.8200.57%
PAG181.0202.84%
LAD312.6607.83%
AN194.0700.86%
GPI324.910-1.19%
ABG199.4801.35%
SAH84.2500.1%


Articles

e-newsletter

What to Include in Your Dealership’s E-Newsletter

- October 26, 2017
E-newsletters are simply as they state, electronic newsletters. Charitable organizations, businesses, religious bodies, clubs, and societies have all been known to use e-newsletters frequently. They can be used to promote...
millennials

Dealing with the Unique Qualities of Millennials in the Workplace

- October 26, 2017
Whether you realize it or not, you are probably already dealing with millennials in your workplace. Millennials (also known as Generation Y) are the demographic age group born sometime between...
dealership service

Securing The Sale: Five Ways Dealers Can Keep Customers Coming Back

- October 25, 2017
Understanding Why We Buy Why do we buy the things we do? How do we decide to purchase items as small as a pen to as large as an automobile? According...
customer experience

CRM Is About CEM!

- October 24, 2017
Dealerships could easily generate substantial sales and gross increases on an annual basis by improving the customer experience and satisfaction within the dealership. It’s a proven fact! Success in business requires...
job satisfaction

Techs: Job Satisfaction Equals Increased Service Revenues

- October 23, 2017
It is no secret that recruiting and training service technicians is expensive. Tech turnover can cost a dealership money in many ways, including recruiting and training expenses, mistakes due to...
multi-touch attribution

Multi-Touch Attribution?

- October 23, 2017
There’s a push among some automotive digital marketers to shift dealers’ focus away from traditional return-on-investment measurements (like leads, calls, and sales) toward multi-touch attribution. While this isn’t about the attribution...
auto dealer

5 Best Practices For Your Website From An Online-Only Dealership

- October 20, 2017
Websites are essential components of a business strategy. In the late 1990’s they were “digital business cards,” primarily informing customers about the offerings of companies and contact information. Now, they...

Are OEMs Cutting Out the Dealer?

- October 20, 2017
In a bid to mimic other online retail industries, several auto manufacturers have begun to offer services that reduce or eliminate time spent in the dealership. The first mainstream manufacturer...
McDonough Toyota

How to “Own the Market”: Toyota Turnaround Yields Happy Customers, Staff, and Profits

- October 19, 2017
When Jonathan (Jon) Waters became an operating partner at McDonough Toyota, just outside Atlanta, he knew he was in a turnaround situation. The dealership had a “country club” atmosphere and...
subscription services

Do Netflix-Style Automobile Subscriptions Under-cut the Dealer?

- October 18, 2017
A Culture Of Flexibility And Short-Term Contracts If a consumer were given a choice to decide the next big subscription service boom, what would they choose? In the mid-2000s, Netflix disrupted...