Do you keep track of your customer defection rates? It’s one of the more unpleasant numbers to monitor, but perhaps the most important statistic for your store. These are the...
The top salesman was promoted to new car sales manager. It seemed like a good decision at the time. But within 90 days most of the other heavy-hitters in sales...
There’s a belief among many in the industry that “innovative” dealers can somehow gain and hold a marketing or technological advantage over their competition. This belief is so strong among...
There are many experts out there who will teach you how to be confident, but at the end of the day, confidence comes from within. It is wise to learn...
We live in a world ruled by technology, but people are still essential to the car buying process. The most valuable component of any business is human capital, and the...
The excitement that comes when things click on an individual and business level is indescribable. There are plenty of customers, tons of leads flowing and customers saying, “let’s do the...
According to a study by ACI Worldwide, 56 percent of bills were paid online in 2016. Over 50 percent of Millennials, Gen Xers, and Baby Boomers all participated in digital...
With over 179 billion U.S. dollars generated in 2016, it’s no surprise that the U.S. is a global leader in the advertising industry, followed by China, which generated 53 billion...
The F&I department is often one of the most lucrative profit centers in an auto dealership.
This fact is not lost on the increasingly sophisticated buyers that spend $30,000 or more...
At first, it might appear to be a straightforward blue-collar job. An automotive technician is able to go to work, put in their hours, head home at the end of...