Is your auto dealership in need of some updating? Are you worried about the potential loss of time and money if you need to close for construction? You’re not the...
Customer retention has been a buzz-phrase in the automotive industry for quite some time now. Customer retention is essentially the ability of a company to retain its customers over a...
This is the age of information. Business is smarter and agiler than ever before thanks to insights and analytics that were not available in the not so distant past. When...
Quota kickbacks have a place in the automotive industry with benefits for both consumers and some dealers.
Programs that reward dealer volume sales, known as stair-step programs, are derided by a...
Dealers know that the one part of the car buying process that their customers dislike the most is the having to go into the F&I office. Maybe it was years...
Many drivers struggle with remembering oil changes and service tune-ups for their vehicles causing improper maintenance. Unfortunately, we can't always remember everything and if someone does remember it's time for...
Digital shopping is all the rage in the automotive industry. Much attention has been drawn to the online buying habits of potential car buyers. As a result, many industry marketing...
Why It’s a Mistake
Having been on both sides of the aisle as a Salesperson and F&I Manager, I have my own experiences and stories that have absolutely convinced me that...
If you are wondering if you need a marketing audit, you probably do. When you are starting to see less revenue coming from your existing marketing strategies, it is best...