If we’ve learned anything over the last few years, it’s that consumers still enjoy visiting a physical dealership to sign on the dotted line. Even if consumers have a good...
What happens when the most vital systems in your overall technology ecosystem also garner the lowest satisfaction and loyalty rates? For a sample profile of franchise dealers, which included 229...
Just weeks into 2018, the social media landscape was rocked by major news from Facebook that the world’s largest social network is downgrading organic content from brands. As Facebook announced,...
When a customer comes to your service department with a problem, they expect you to fix it. It is your job. Unfortunately, fixing it right the first time does not...
Remember our 2018 New Year Resolution on how make your dealership more profitable by increasing customer satisfaction and creating more profit retention while lowing the cost of doing business? Good!...
In celebration of International Women's Day, meet a few of the high-profile female leaders who are closing the gender gap in the male-dominated automotive industry and paving the path for...
When we first started selling cars, it’s a shame that all of us weren’t taught how to effectively follow-up with a customer who leaves your lot without buying. If we...
In 2016, there were 34,439 fatal motor vehicle accidents in the United States. These accidents caused over 37,000 deaths. Both numbers are a grim increase when compared to 32,166 and...
Many career salespeople stay in the car business because they like helping people. It’s a great feeling, to help people make a major purchase by showing empathy, professionalism and by...