Is The Automotive Industry Forgetting How To Connect?
If you stay current with articles on marketing or business in general, you cannot miss the pundits discussing the new face of business –technology, connectivity, speed and customization. I am...
TSLA348.950-13.91%
GM86.980-0.95%
F13.920-0.49%
RIVN16.600-0.37%
CYD38.750-1.13%
HMC32.590-0.78%
TM193.810-3.54%
CVNA72.3102.405%
PAG218.0701.2%
LAD368.550-2.18%
AN195.130-4.36%
GPI259.380-2.47%
ABG210.860-3.95%
SAH75.320-2.13%
TSLA348.950-13.91%
GM86.980-0.95%
F13.920-0.49%
RIVN16.600-0.37%
CYD38.750-1.13%
HMC32.590-0.78%
TM193.810-3.54%
CVNA72.3102.405%
PAG218.0701.2%
LAD368.550-2.18%
AN195.130-4.36%
GPI259.380-2.47%
ABG210.860-3.95%
SAH75.320-2.13%
TSLA348.950-13.91%
GM86.980-0.95%
F13.920-0.49%
RIVN16.600-0.37%
CYD38.750-1.13%
HMC32.590-0.78%
TM193.810-3.54%
CVNA72.3102.405%
PAG218.0701.2%
LAD368.550-2.18%
AN195.130-4.36%
GPI259.380-2.47%
ABG210.860-3.95%
SAH75.320-2.13%
Articles
Your Personal Power Base Should Be Your Mother Lode Of Sales Prospects
For an automotive salesperson, the most lucrative opportunity to ignite your sales is to tap into your personal power base. Your power base is composed of all the people you...
Don’t Let Bad Phone Habits Disconnect Your Customers
It’s well known that one the quickest ways to increase sales is to improve on the phone. The opportunity becomes more obvious as the volume of phone calls to businesses...
A Customer-Centric Approach to Customer Loyalty
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Comfort with Fundamentals Makes Decisions on Service Equipment Purchase or Replacement Easier
“It might be time to think about adding to or replacing some of your service equipment. That means being comfortable with the fundamental questions of where to start and how...
The Case For Creating A Director Of Customer Engagement Position
How much do you really know about your customer’s true experience while he or she is shopping for a car? As a dealership manager, you already read your CSI reports...
Five Fast Facts About Tesla’s New Cybertruck
This past week, you would have had to have been under a rock to not hear about Elon Musk's latest creation. His futuristic Cybertruck, a modern and sleek reimagining of...
Who Needs Referrals Anyways?
Our industry is typically one of immediacy. Questions like “What would it take to earn your business right now?” are very typical and used daily. Not many sales managers would...
Is Your Dealership Running a Sales Department or a Business Prevention Department?
Back in my tech company days, apparent no-brainer agreements often got caught up in the legal department. Sometimes months would go by before we’d get a yes or no. Even...
Start Being Candid With Customers Who Ask About Price First
If there’s one thing dealers could do to improve customer satisfaction in the coming year, it might well be this: Change your answer to the “What’s the price of the...
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