TSLA308.85010.52999%
GM88.400-1%
F14.880-0.4%
RIVN16.8300.5%
CYD48.3203.2%
HMC30.7200.04%
TM191.450-1.385%
CVNA61.430-4.89%
PAG220.610-2.83%
LAD405.030-22.45%
AN214.650-15.33%
GPI296.710-61.26%
ABG233.140-15.12%
SAH100.340-12.32%
TSLA308.85010.52999%
GM88.400-1%
F14.880-0.4%
RIVN16.8300.5%
CYD48.3203.2%
HMC30.7200.04%
TM191.450-1.385%
CVNA61.430-4.89%
PAG220.610-2.83%
LAD405.030-22.45%
AN214.650-15.33%
GPI296.710-61.26%
ABG233.140-15.12%
SAH100.340-12.32%
TSLA308.85010.52999%
GM88.400-1%
F14.880-0.4%
RIVN16.8300.5%
CYD48.3203.2%
HMC30.7200.04%
TM191.450-1.385%
CVNA61.430-4.89%
PAG220.610-2.83%
LAD405.030-22.45%
AN214.650-15.33%
GPI296.710-61.26%
ABG233.140-15.12%
SAH100.340-12.32%

Apple’s self-driving car project gets delayed by another year

The company aims to sell consumer models by 2026 for under $100,000
Apple, Apple's car project

Source: 9to5Mac

Apple officials are struggling with the reality that the company’s initial aim for a fully driverless vehicle by 2025 is not attainable given existing technology. As a result, 2026 is the new anticipated target launch date.

Titian, Apple’s automaker project, has been in limbo for several months despite having planned to develop a brand-new, completely automated vehicle by 2025. As a result, the corporation has been forced to postpone its plans to a later date. The car’s intended purpose was to allow drivers to recline and unwind while in the vehicle. 

Executives were designing a prototype of the car without manual control systems before the start of production. The company is now considering a less ambitious design, which will feature a steering wheel and pedals if they reach city streets or run into inclement weather, which is a huge change for the project.

Autonomous Driving, Apple's

More: Stellantis pursues aggressive autonomous driving goals with recent acquisition

The difficulties Apple will face by expanding into a completely new product category and overcoming technological issues that have hindered some of the biggest companies globally, are highlighted by these most recent adjustments. The secret effort could push Apple’s capabilities to their absolute limit while also serving as another significant revenue generator for the iPhone manufacturer.

Apple’s technology is built around a powerful onboard computer system and a unique set of sensors. The company’s engineering team is creating the processor, whose performance is comparable to four of Apple’s most advanced Mac chips put together. Although Apple may scale it down before the debut of that car to reduce costs, the chip has matured to the point where it is thought to be, almost, production-ready.

Apple is also exploring the idea of a remote command center to assist drivers in controlling cars from a distance during emergencies. Lowering the starting price from $120,000 to under $100,000 would put it in the same price range as Tesla’s entry-level Model S and Mercedes-EQs. 


Did you enjoy this article/interview? Please share your thoughts, comments, or questions regarding this topic by connecting with us at newsroom@cbtnews.com.

Be sure to follow us on Facebook, LinkedIn, and TikTok to stay up to date.

While you’re here, don’t forget to subscribe to our email newsletter for all the latest auto industry news from CBT News.

More from Articles
Ferrari raises 2026 guidance after Q2 earnings beat estimates

Ferrari raises 2026 guidance after Q2 earnings beat estimates

- July 30, 2026
On the Dash: Ferrari raised 2026 guidance on stronger personalization revenue and lower currency pressure. Q2 net revenue hit $2.22 billion (1.94 billion euros) and EPS reached $3.00 (2.62 euros),...
DriveCentric adds RockED to its partner hub, tying training to CRM data

DriveCentric adds RockED to its partner hub, tying training to CRM data

- July 30, 2026
On the Dash: DriveCentric and RockED are integrating training and certification tools directly into DriveCentric's CRM platform. The partnership connects performance gaps to targeted coaching, compliance guidance and OEM certification...
Fed holds interest rates steady as high borrowing costs continue to squeeze car buyers

Fed holds interest rates steady as high borrowing costs continue to squeeze car buyers

- July 30, 2026
On the Dash: Higher interest rates continue to limit affordability and shrink the pool of new-vehicle buyers, with Cox Automotive data showing more than 3 in 10 dealers already citing...
Group 1 fuels Atlanta expansion with Hennessy acquisition

Group 1 fuels Atlanta expansion with Hennessy acquisition

- July 30, 2026
Group 1 Automotive has signed a definitive agreement to acquire Hennessy Automobile Companies, adding 10 luxury and import dealerships in metro Atlanta. The deal, expected to close by the end...
CBT News
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.