On today’s CBT Newscast for Thursday, June 8th, 2017:
How Technology is Changing the Auto Industry
CBT’s Joe Gumm sits down with Michael Buhr, CEO of Filld, to discuss how technology is changing the automotive industry. Watch Now
7 Compensation Tactics To Help Retain Employees
Small and mid-sized businesses that lose top performers incur the costs of hiring and training new employees, but they face an even greater risk: damaging relationships with existing customers and eroding the morale of other employees. Proof of this is that the companies that are the most profitable usually have the highest employee retention.
Here’s how you can use your compensation plan to retain and motivate employees and up your sales in a down market. Read More
WardsAuto: Different Words Matter to Different Car Shoppers
American car consumers are power hungry. Or at least the word “power” appeals to them when they’re vehicle shopping.
That’s according to a new CDK Global analysis of what terms resonate with people as they read car reviews. Those are descriptors most likely to get a potential buyer off a review website and on a dealership’s, a big step toward an ultimate purchase. Read More
The Right Way to Ask for the Survey
At one time, a car sale was complete the moment the taillights faded into the distance. Today, the sales experience goes much further than that, and for good reason. The car sales journey has developed to an ongoing relationship, and one that has been heavily weighed by each manufacturer with Customer Satisfaction Surveys. Read More