On the Dash:
- Stellantis is spending $70 billion on a five-year turnaround plan called FaSTLAne 2030.
- The company is promising 9 new vehicles under $40,000 for the U.S. market.
- Jeep, Ram, Peugeot and Fiat will receive 70% of Stellantis’ product investment budget.
Stellantis unveiled a $70 billion turnaround plan Thursday, promising 9 new vehicles under $40,000 for the U.S. market. The automaker is working to rebuild dealer confidence after two years of declining sales and a $26 billion net loss in 2025.
CEO Antonio Filosa presented the five-year plan, called FaSTLAne 2030, at the company’s Investor Day in Auburn Hills, Michigan. The plan includes 60 new global models by 2030, a refocused brand strategy and a series of manufacturing partnerships, the company confirmed in a press release.
Stellantis promises 11 new models, 9 under $40k
Jeep, Ram, Peugeot and Fiat will serve as the company’s four key global brands. Those four, along with its commercial vehicle unit Pro One, will receive 70% of the company’s product investment budget.
Affordability was front and center for the brand’s U.S. plans. The automaker will introduce 11 all-new vehicles in North America, including nine priced under $40,000, with two of those under $30,000.
The Chrysler brand, currently selling only one vehicle, the Pacifica minivan, will receive three new compact SUVs under the plan. At least one will start under $30,000. The company didn’t give any additional information about the new vehicles.
A new direction
Under former CEO Carlos Tavares, who departed in December 2024, Stellantis focused on higher-priced, higher-margin trucks and SUVs during the pandemic profit surge. That strategy left dealers with unsold inventory and few affordable options for buyers, according to the Wall Street Journal.
Filosa has already moved to reverse some of those decisions. Stellantis brought back the Jeep Cherokee after previously discontinuing it in favor of the larger Grand Cherokee. The Ram truck lineup now again offers the HEMI V-8, which Tavares had planned to phase out in favor of a V-6.
Earlier this year, Stellantis killed its U.S. plug-in hybrid offerings on the Chrysler Pacifica and Jeep Wrangler. This week, Ram introduced a new line of gas-powered performance muscle trucks. The move toward more powerful gas-powered models comes as the Trump administration eases federal fuel-economy standards.
Partnerships & tech deals
Part of Filosa’s turnaround plans centers on strategic partnerships. Stellantis and Leapmotor, the Chinese automaker in which it holds a 51% stake, will begin joint vehicle production in Europe, expanding their partnership beyond distribution into manufacturing. Stellantis also said discussions are underway with Tata’s Jaguar Land Rover unit on co-developing vehicles in the U.S., according to a company press release.
Additionally, Stellantis announced a partnership with Wayve, a U.K.-based AI company specializing in autonomous driving. The deal will integrate Wayve’s capabilities into Stellantis’ STLA AutoDrive platform. The company said the partnership is aimed at bringing hands-free automated driving to its vehicle lineup.
Stellantis also expanded its partnership with Qualcomm, a U.S.-based semiconductor and wireless technology company. The two companies will deploy Qualcomm’s Snapdragon Digital Chassis technology across next-generation Stellantis vehicles, covering driver assistance, cockpit and connectivity systems.
