Digital Dealership System (DDS) has announced a new pricing structure for 2026 that lowers the cost of professional digital signage while providing dealerships with clearer options for deploying and managing in-store digital signage and performance tools. Services now start at less than $50 per month.
The update reflects the evolution of dealership operations and technology over the past decade. As internal dealership teams have become more tech-savvy, many want professional tools without the cost of third-party management.
“Our industry looks very different today than it did when we first launched more than ten years ago,” said Todd Katcher, Chief Product Officer at Digital Dealership System. “Dealerships have more internal resources, more technical confidence, and higher expectations around flexibility. We wanted to lower the barrier to entry while still offering the same professional platform dealers rely on.”
Responding to a more sophisticated dealer environment
According to Digital Dealership System, many dealerships now fall into one of two categories: those that want a fully managed, hands-off experience, and those that want greater control over their systems while still maintaining a professional in-store presentation.
Historically, many digital signage providers have forced dealers to choose between rigid managed-service models or do-it-yourself solutions that lack polish and consistency. Digital Dealership System’s updated pricing structure closes that gap by offering clearly defined programs aligned to different levels of dealership involvement.
Rather than bundling software, content, and labor into a single service, Digital Dealership System separates access to its platform from the services required to manage it, allowing dealerships to select the program that best matches their team’s operations.
Introducing a new self-managed BASIC program
The most notable addition to the Digital Dealership System lineup is a new BASIC program, designed for dealerships that want to manage their own digital signage using DDS’s existing platform and content framework.
The BASIC program includes access to the Digital Dealership System’s digital signage software, professionally designed templates, manufacturer content updates, and lounge TV programming that removes competitor ads. It also includes onboarding and an industrial media player that supports unlimited zones, all content types, and multiple displays.
Unlike other market systems that use Sticks and Android streaming boxes, the media player is a full PC, with a 100+GB hard drive, 8GB RAM, WIFI, CAT6, multiple outputs and metal framing.
The program is offered at $995 for a 24-month term and includes a media player, providing an effective monthly cost of under $50.
“This option is for dealers who have internal teams and want more hands-on control,” Katcher said. “They get access to the same tools we use in our managed installations, without paying for ongoing management they don’t need.”
Managed services continue to play a central role
While the new BASIC program introduces a lower-cost, self-managed option, the full-support services remain a core offering.
Dealers who prefer a hands-off approach can choose from Basic Managed programs, Advanced Managed solutions with DMS connectivity, and Leaderboards for sales, fixed ops, and BDC. These offerings include content updates, system monitoring, and ongoing support designed to reduce internal workload and maintain consistency across displays.
“Some dealerships see tremendous value in having everything handled for them,” Katcher said. “That hasn’t changed. What’s changed is that we’re now giving dealers more flexible options for how they engage with the platform.”
Designed for clarity, not complexity
With the Digital Dealership System, all programs are built on the same underlying platform, and each service is intentionally structured as a standalone service, not a step-by-step upgrade path.
Dealerships select the program that aligns with their internal capabilities and preferred level of involvement. Additional Digital Dealership System services, such as performance leaderboards, can be implemented alongside digital signage programs without changing how signage itself is managed.
According to the company, this structure enables dealerships to make more informed technology decisions, reducing uncertainty about future costs and operational changes.
Built for today—and tomorrow
Digital Dealership System’s 2026 pricing update is the result of years of dealer feedback and hands-on experience inside dealerships of all sizes. The new structure better aligns with how dealerships operate today, balancing dealer control, hands-on support, and real-time performance insights.
Katcher concluded, “Digital signage should support how a dealership runs, not force it into a rigid model. This update is about giving dealers clearer options, better value, and tools that actually fit their business.”
Additional details on the new pricing structure are available at www.digitaldealershipsystem.com/pricing.
