TSLA422.240-21.06%
GM74.860-2.89%
F13.410-1.07%
RIVN13.790-0.73%
CYD50.000-1.02%
HMC26.1800.51%
TM190.6800.18%
CVNA67.170-2.36%
PAG162.180-6.88%
LAD261.920-12.84%
AN184.150-8.5%
GPI313.620-20.71%
ABG179.170-13.92%
SAH73.960-3.88%
TSLA422.240-21.06%
GM74.860-2.89%
F13.410-1.07%
RIVN13.790-0.73%
CYD50.000-1.02%
HMC26.1800.51%
TM190.6800.18%
CVNA67.170-2.36%
PAG162.180-6.88%
LAD261.920-12.84%
AN184.150-8.5%
GPI313.620-20.71%
ABG179.170-13.92%
SAH73.960-3.88%
TSLA422.240-21.06%
GM74.860-2.89%
F13.410-1.07%
RIVN13.790-0.73%
CYD50.000-1.02%
HMC26.1800.51%
TM190.6800.18%
CVNA67.170-2.36%
PAG162.180-6.88%
LAD261.920-12.84%
AN184.150-8.5%
GPI313.620-20.71%
ABG179.170-13.92%
SAH73.960-3.88%


Automotive Marketing

Cox Automotive to acquire Fullpath to expand AI-driven marketing, data capabilities

Cox Automotive to acquire Fullpath to expand AI-driven marketing, data capabilities

- April 23, 2026
On the Dash: AI-driven data platforms will become central to dealership marketing and customer engagement strategies. Unified data ecosystems can reduce inefficiencies and improve campaign performance. Expect increased pressure to...
Automotive Marketing Articles
Dealers risk wasting marketing dollars without trained oversight

Dealers risk wasting marketing dollars without trained oversight

- April 23, 2026
Marketing inside dealerships is getting more complex, and the people running it are struggling to keep up. Some dealers are spending up to $100,000 a month on marketing with little...
Automotive Marketing CBT Now
The Trade Desk, automotive marketers, automotive advertising,

3 recommendations for modern automotive marketers

- April 23, 2026
For decades, automotive advertising has operated within a familiar structure: National campaigns led by original equipment manufacturers (OEMs), regional marketing managed by dealer associations, and hyper-local promotions executed by individual dealerships. This framework, known as tier 1, tier...
Automotive Marketing Publishing Partners
John Fitzpatrick Force Marketing

GM Canada taps Force Marketing to boost dealer retention – John Fitzpatrick

- January 27, 2026
Force Marketing secured a massive win in Canada. General Motors Canada has selected the automotive technology and marketing leader to support after-sales marketing for its dealerships, a substantial expansion of...
Automotive Marketing Inside Automotive
Jason Goldberg, programmatic marketing

Programmatic advertising reshapes how dealers reach today’s car buyers – Jason Goldberg | The Trade Desk

- January 21, 2026
It’s a new year, and dealers are considering how to reach today’s car buyer. One company leading that conversation is The Trade Desk, helping brands and dealers connect with consumers...
Driving Solutions Automotive Marketing


Latest Articles

Tesla hikes Model Y prices in U.S. market
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CBT News
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