The problems nobody was ever going to build for you
In 1999, I watched a talk by Douglas Engelbart, the man who invented the mouse. He said technology moves on two dimensions. Access is whether you can reach the information,...
TSLA380.6801.95%
GM82.0101.78%
F12.2750.125%
RIVN14.510-0.09%
CYD32.1900.32%
HMC31.8100.03%
TM185.5701.45%
CVNA63.8600.14%
PAG199.010-1.58%
LAD292.510-10.49%
AN158.140-3.53%
GPI236.960-4.48%
ABG169.760-2.07%
SAH61.000-1.63%
TSLA380.6801.95%
GM82.0101.78%
F12.2750.125%
RIVN14.510-0.09%
CYD32.1900.32%
HMC31.8100.03%
TM185.5701.45%
CVNA63.8600.14%
PAG199.010-1.58%
LAD292.510-10.49%
AN158.140-3.53%
GPI236.960-4.48%
ABG169.760-2.07%
SAH61.000-1.63%
TSLA380.6801.95%
GM82.0101.78%
F12.2750.125%
RIVN14.510-0.09%
CYD32.1900.32%
HMC31.8100.03%
TM185.5701.45%
CVNA63.8600.14%
PAG199.010-1.58%
LAD292.510-10.49%
AN158.140-3.53%
GPI236.960-4.48%
ABG169.760-2.07%
SAH61.000-1.63%
Automotive Marketing
Cox Automotive to acquire Fullpath to expand AI-driven marketing, data capabilities
On the Dash:
AI-driven data platforms will become central to dealership marketing and customer engagement strategies.
Unified data ecosystems can reduce inefficiencies and improve campaign performance.
Expect increased pressure to...
Dealers risk wasting marketing dollars without trained oversight
Marketing inside dealerships is getting more complex, and the people running it are struggling to keep up. Some dealers are spending up to $100,000 a month on marketing with little...
3 recommendations for modern automotive marketers
For decades, automotive advertising has operated within a familiar structure: National campaigns led by original equipment manufacturers (OEMs), regional marketing managed by dealer associations, and hyper-local promotions executed by individual dealerships. This framework, known as tier 1, tier...
GM Canada taps Force Marketing to boost dealer retention – John Fitzpatrick
Force Marketing secured a massive win in Canada. General Motors Canada has selected the automotive technology and marketing leader to support after-sales marketing for its dealerships, a substantial expansion of...
Programmatic advertising reshapes how dealers reach today’s car buyers – Jason Goldberg | The Trade Desk
It’s a new year, and dealers are considering how to reach today’s car buyer. One company leading that conversation is The Trade Desk, helping brands and dealers connect with consumers...
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