Should car dealers create a separate brand for used vehicle business?

Welcome to another edition of Auto Marketing Now, with host Brian Pasch, founder of PCG Companies and BPE | Pasch Enterprises. In order for the franchised dealer network to adapt to changes in automotive retailing, Brian recommends that dealers take a page from publicly traded retailers like Asbury Automotive Group and Sonic Automotive, which have their own used vehicle brands. Today, Brian explores why forming a used car brand now, can be advantageous in the future.

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Tagsauto sales premium Steven Warren Yago Paramo inventory pricing Dealer eProcess Brian Pasch Enterprises inventory management car dealership car dealers Automotive Marketing car business auto industry Brian Pasch Auto Marketing Now

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