TSLA342.2702.31%
GM86.7700.38%
F14.3650.475%
RIVN15.360-0.46%
CYD45.240-0.32%
HMC31.5800.38%
TM191.1102.4%
CVNA75.6201.92%
PAG219.8501.18%
LAD377.550-1.10999%
AN209.4101%
GPI263.9500.94001%
ABG210.6600.08%
SAH80.8301.59%
TSLA342.2702.31%
GM86.7700.38%
F14.3650.475%
RIVN15.360-0.46%
CYD45.240-0.32%
HMC31.5800.38%
TM191.1102.4%
CVNA75.6201.92%
PAG219.8501.18%
LAD377.550-1.10999%
AN209.4101%
GPI263.9500.94001%
ABG210.6600.08%
SAH80.8301.59%
TSLA342.2702.31%
GM86.7700.38%
F14.3650.475%
RIVN15.360-0.46%
CYD45.240-0.32%
HMC31.5800.38%
TM191.1102.4%
CVNA75.6201.92%
PAG219.8501.18%
LAD377.550-1.10999%
AN209.4101%
GPI263.9500.94001%
ABG210.6600.08%
SAH80.8301.59%

Should car dealers create a separate brand for used vehicle business?

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By Brian Pasch July 13, 2022

Welcome to another edition of Auto Marketing Now, with host Brian Pasch, founder of PCG Companies and BPE | Pasch Enterprises. In order for the franchised dealer network to adapt to changes in automotive retailing, Brian recommends that dealers take a page from publicly traded retailers like Asbury Automotive Group and Sonic Automotive, which have their own used vehicle brands. Today, Brian explores why forming a used car brand now, can be advantageous in the future. 

Related: Brian Pasch talks about his open letter to Ford CEO Jim Farley

dealersDid you enjoy this episode of Auto Marketing Now? Please share your thoughts, comments, or questions regarding this topic by submitting a letter to the editor here, or connect with us at newsroom@cbtnews.com.

Be sure to follow us on Facebook, LinkedIn, and TikTok to stay up to date.

While you’re here, don’t forget to subscribe to our email newsletter for all the latest auto industry news from CBT News.

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