Today marks the beginning of 4th of July weekend, one of the busiest times for consumers to walk your lot. You’ve spent a tremendous amount of money and time to drive traffic and now you’re ready to reap the rewards. According to Mark Tewart, host of “On the Mark” on CBT, relying on just marketing and advertising alone this weekend won’t cut it.
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The Fourth of July is a busy time for dealers. The holiday gives shoppers more time to look for their next car. Automakers are hoping to hit mid-year sales. And...
On the Dash:
Massachusetts now requires all mandatory fees, including doc fees, to be included in advertised vehicle prices.
Separately listing or disclosing doc fees at checkout is considered non-compliant...
Artificial intelligence is changing the way people shop for their next vehicle and that's having a big impact on how dealerships do their marketing. Generative Engine Optimization (GEO) is rewriting...
For decades, dealerships have been organized around departments. Sales focused on inventory and deals. Service focused on repair orders and retention. Marketing worked within its own systems to drive traffic...