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Making the most out of July 4th sales weekend | 4 Tips to Prepare Your Staff | Digital Retailing at Carmax | This Dealership has gone to the Dogs

On today’s CBT Newscast for Friday, June 30th, 2017:

Mark Tewart on making the most out of July 4th sales weekend
Today marks the beginning of 4th of July weekend, one of the busiest times for consumers to walk your lot. You’ve spent a tremendous amount of money and time to drive traffic and now you’re ready to reap the rewards. According to Mark Tewart, host of “On the Mark” on CBT, relying on just marketing and advertising alone this weekend won’t cut it. Watch Now

4 Tips to Prepare Your Staff for the Holiday Weekend
A Google search returns results for “When is the best time to buy a car”. Among the pages displayed, sources indicate that long weekend car sales, including the Independence Day long weekend, are some of the best times for car shoppers to get a great deal. These four tips will help prepare your sales team for your Independence Day sale, or any other long weekend car sale. Read More

Digital Retailing at Carmax
Officials with CarMax Auto Finance, a subsidiary of CarMax Inc., said a focus on its online prequalification portal drove a 7% gain in first-quarter originations from a year ago. The portal has been live at all CarMax locations for two full quarters. Officials said the next step is to offer customers home delivery, although they said the service will stop short of a complete online buying experience. Read More

This Dealership has gone to the Dogs
For the lucky crew at Earl Stewart Toyota in Lake Park, every day is Take Your Dog to Work Day. The car lot on U.S. 1 just south of Northlake Boulevard in Palm Beach, Florida has allowed employees and customers to bring their dogs to the dealership since fall of 2014, according to a news release. Read More
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