Your #1 source for auto industry news and content


How your salespeople can utilize AI to sell more vehicles

Are you afraid of SkyNet? Does the idea of artificial intelligence scare you? If not, then it probably should. On today’s episode of Mind Your Own Business, your host Jonathan Dawson dives into implementing artificial intelligence, AI, into the dealerships. Dawson elaborates on the ways individual salespeople can leverage AI in their daily interactions to sell more vehicles.

Individual AI exercises can help salespeople improve their ability to communicate effectively. Dawson explains that AI offers influential tools dealers can use to enhance efficiency in the retail sector. DriveCentric, for instance, seamlessly displays how AI is a potent CRM tool. DriveCentric uses AI to help dealerships analyze customer data and buying behavior, enabling salespeople to tailor their interactions. Additionally, AI makes recommendations based on customer preferences. Furthermore, AI-driven sales forecasting tools can help predict customer needs and allow salespeople to reach out to potential buyers through personalized messages. Salespeople that use AI effectively can strengthen relationships and improve the likelihood of closing deals by knowing their consumers more.

ChatGPT is another powerful and effective tool that enables salespeople to ask for a unique follow-up prompt it can send to leads. For example, say you have Steve, an unsold lead. You can go into ChatGPT and ask for a simple prompt, like a poem, that can be sent as a follow-up email. The more descriptive you are with the AI tool, the more descriptive your response will be in less than half the time it would take a team of writers to compile.

On the other hand, another avenue your salespeople can use to leverage AI is reaching and engaging potential customers effectively. AI-powered media tools and posts can assist salespeople in identifying potential leads and engaging with them more effectively. Not only can AI aid in tailoring their message approach, but it can help determine the best time to send the messages. Enabling adequate time to contact the leads will increase the likelihood of a response, leading to more conversions. 

For example, say you have a specific car with incentives attached to selling. Go over the free ChatGPT tool and ask: Under what conditions and with which target demographics would you like to purchase a 2019 Sprinter van from a car dealership? The AI responded with the following response in less than three seconds: “The 2019 Sprinter van would appeal to a variety of life scenarios and demographics. It might appeal to companies and commercial users seeking a flexible and roomy vehicle for moving goods and offering services. Additionally, because of its large luggage area and potential for conversion into a camper van, this would appeal to travelers, adventurers, and outdoor enthusiasts. The sprinter van might appeal to families or large parties looking for comfortable, spacious vehicles for excursions or daily commuting.”

Stay up to date on exclusive content from CBT News by following us on Facebook, Twitter, Instagram and LinkedIn.

Don’t miss out! Subscribe to our free newsletter to receive all the latest news, insight and trends impacting the automotive industry.

CBT News is part of the JBF Business Media family.

Jaelyn Campbell
Jaelyn Campbell
Jaelyn Campbell is a staff writer/reporter for CBT News. She is a recent honors cum laude graduate with a BFA in Mass Media from Valdosta State University. Jaelyn is an enthusiastic creator with more than four years of experience in corporate communications, editing, broadcasting, and writing. Her articles in The Spectator, her hometown newspaper, changed how people perceive virtual reality. She connects her readers to the facts while providing them a voice to understand the challenges of being an entrepreneur in the digital world.

Related Articles


Latest Articles

From our Publishing Partners