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leads follow up

Why every auto dealership must create a powerful process for lead...

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Much of the success in car sales stems from the ‘follow up’ with customers, but that process gets overlooked far too often. Today on...
sales objections

4 methods to navigate the most common sales objections — Matt...

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Nearly every potential customer you deal with has sales objections or reasons they're hesitant to purchase your product. These objections typically include price, value,...
Matt Easton

Why you aren’t closing more sales (and what you can do...

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When it comes to closing, many salespeople have old, catchy phrases from years past that can make customers feel defensive and frustrated. So, to...
dealership

The do’s and don’ts of leaving follow-up voicemails

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Welcome to another edition of Saturday Morning Sales Meeting with Matt Easton, sales trainer, consultant, and Founder of Easton University. Transcription: Matt Easton: You're watching CBT News,...

How to help car buyers avoid information overload and make purchase...

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In today’s world of social media and unlimited access to information, car salespeople have to separate themselves from their competition online. Today on Inside...
dealership

2 pieces of technology guaranteed to help you close more deals

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Welcome to another edition of Saturday Morning Sales Meeting with Matt Easton, sales trainer, consultant, and Founder of Easton University. Transcription: Matt Easton: Hey, everybody. I'm...

The simple 2-step process for more high-quality referrals

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Word of mouth is marketing is a powerful tool that can reach many potential consumers. So, what strategy are you using to get referrals...
dealership

The importance of empowering your customers during the car buying journey

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On today’s Saturday Morning Sales Meeting, Matt Easton, sales trainer, consultant, and Founder of Easton University, explains how car sales professionals can close more deals by maintaining control and empowering customers. Transcription:  Matt Easton: You ever have one of those mornings where you’re maybe a little bit tired or you just don’t want to come in, […]
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How to completely crush your sales goals this year – Matt...

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On the heels of an unpredictable, yet robust and profitable year for many, car dealers are starting to incorporate unique strategies to close more deals. Whether you’re a manager or salesperson, our next guest will share skillful ways to build better customer relationships and close more often. On today’s show, we’re pleased to welcome Matt […]
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