TSLA391.62019.4%
GM76.3100.39%
F11.580-0.02%
RIVN11.430-0.4%
CYD23.2800.05%
HMC34.3600.21%
TM197.6400.85%
CVNA56.590-1.22%
PAG212.090-0.24%
LAD286.840-8.73%
AN160.200-0.85%
GPI243.880-1.09%
ABG172.9600.31%
SAH61.260-0.02%
TSLA391.62019.4%
GM76.3100.39%
F11.580-0.02%
RIVN11.430-0.4%
CYD23.2800.05%
HMC34.3600.21%
TM197.6400.85%
CVNA56.590-1.22%
PAG212.090-0.24%
LAD286.840-8.73%
AN160.200-0.85%
GPI243.880-1.09%
ABG172.9600.31%
SAH61.260-0.02%
TSLA391.62019.4%
GM76.3100.39%
F11.580-0.02%
RIVN11.430-0.4%
CYD23.2800.05%
HMC34.3600.21%
TM197.6400.85%
CVNA56.590-1.22%
PAG212.090-0.24%
LAD286.840-8.73%
AN160.200-0.85%
GPI243.880-1.09%
ABG172.9600.31%
SAH61.260-0.02%


Matt Easton

Where AI helps and where dealers still need the human touch

Where AI helps and where dealers still need the human touch

- October 12, 2026
Dealerships have more ways to reach customers than ever, but shoppers still respond to people who show real interest. On today’s edition of CBT Live, Matt Easton, Founder of Easton University,...
Tips & Training CBT Live
The 3-step habit that could save your next deal

The 3-step habit that could save your next deal

- July 6, 2026
Many deals seem to go well at first, but don't end up going anywhere. Sales Coach Matt Easton, Founder of Easton University, says the problem isn't the pitch, but the...
Sales & Marketing CBT Now
professionals

The hidden sales killer most professionals don’t even notice

- April 30, 2026
Several sales professionals and small business owners are losing potential customers way before the first conversation ever happens… and unfortunately, most don’t even realize it’s happening. At least that is the...
CBT Now Featured
Matt Easton shares how salespeople can close more deals using a “customer chart” inspired by medical professionals.

Matt Easton explains why the best salespeople think like doctors

- October 30, 2025
Medical professionals keep detailed charts on their patients, tracking everything from conditions and allergies to medications. These records ensure every team member stays aligned and up to date, safeguarding patient...
Featured Sales & Marketing
Matt Easton explains why asking questions and building trust beats pressure tactics in today’s skeptical sales environment.

Stop selling and ask questions to close more deals — Matt Easton | Easton University

- September 8, 2025
Customers are more skeptical than ever, and the best salespeople know how to guide conversations, not force them. In today's episode of CBT NOW, Matt Easton, sales coach and founder...
Featured Sales & Marketing
young affable consultant talking about features of new car to customer. business man listen to him, choosing new auto in dealership

Why your ego is sabotaging your sales and how to stop it

- December 26, 2023
As a sales professional, your ego can be your greatest asset or your worst enemy. On one hand, it can give you the confidence you need to make a sale,...
Sales & Marketing Articles
Matt Easton, founder of the Easton University, joins Jim Fitzpatrick on Inside Automotive to share a few of his “power questions."

How to ask well-crafted questions that positively influence buying decisions — Matt Easton

- December 4, 2023
In business and in life, oftentimes what we ASK someone is far more powerful than what we TELL them. Matt Easton, founder of the Easton University sales coaching system, joins...
Sales & Marketing Inside Automotive
misunderstandings

How to steer clear of misunderstandings in the dealership – Matt Easton | Easton University

- September 19, 2023
Misunderstandings can be costly, so knowing how to effectively communicate is essential before you get to that often dreaded point. On today's episode of Inside Automotive, we're joined again by...
Inside Automotive Management & Leadership
Matt Easton auditing sales

Simplify the sales pitch to help your customers take action — Matt Easton | Easton University

- August 2, 2023
In today’s world of social media, and information and choice overload, it's no wonder why customers often say, “I need to think about it.” There really is too much to...
CBT Now Sales & Marketing
repercussions

Matt Easton shares key sales advice: ‘Stop selling and talk about the repercussions of not acting’

- March 9, 2023
When it comes to prospective buyers, salespeople need to ask the right questions. According to Matt Easton, Sales Trainer, Consultant, and Founder of Easton University, asking your buyer questions regarding...
Sales & Marketing Inside Automotive


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