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Why consistency is key to creating the best online car-buying experience for consumers – Rusty West, CEO of Market Scan

Early last week, CBT News was on-site at the 2021 Automotive Analytics & Attribution Summit, to explore the latest innovations in modern retailing from the auto industry’s top professionals.

In this segment, anchor Jim Fitzpatrick interviews Rusty West, President, and CEO of Market Scan. The pair discuss the importance of controlling the narrative of purchase from start to finish; starting with accurate payments across all touchpoints.

Stay tuned for more coverage of AAAS2021!

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CBT News
For over 10 years, CBT News has been informing and helping automotive retail professionals grow their businesses and thrive in their careers through an awarding-winning, on-demand streaming platform. With exclusive interviews featuring the biggest names in the industry, daily newscasts, up-to-date market data, and exclusive articles covering the latest trends, CBT News is your #1 source for auto industry news and content.

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