Why consistency is key to creating the best online car-buying experience for consumers – Rusty West, CEO of Market Scan

Early last week, CBT News was on-site at the 2021 Automotive Analytics & Attribution Summit, to explore the latest innovations in modern retailing from the auto industry’s top professionals.

In this segment, anchor Jim Fitzpatrick interviews Rusty West, President, and CEO of Market Scan. The pair discuss the importance of controlling the narrative of purchase from start to finish; starting with accurate payments across all touchpoints.

Stay tuned for more coverage of AAAS2021!

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