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Why calculating rebates and incentives differently can increase car dealer profitability

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2021 was a robust and profitable year for many dealers and OEMs despite the industry’s shortages. But as automakers continue to scale back on...

Why consistency is key to creating the best online car-buying experience...

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Early last week, CBT News was on-site at the 2021 Automotive Analytics & Attribution Summit, to explore the latest innovations in modern retailing from...
dealers

Market Scan’s Rusty West on how car dealers can differentiate themselves...

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It is clear that consumers’ actions drive change. Consumers prefer to buy a vehicle from their couch, or at the very least, shop for...

How Market Scan’s Jenn Reid is helping car dealers embrace...

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Many of us go to college with a plan in mind for most things, except how we are going to pay off our student loans. For Jenn Reid, student loans were not an option so she sold vehicles to pay for her education before eventually moving to the financial side of the automotive industry.  Since […]
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dealer

A deep dive into modern retailing personalization for both consumer and...

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On the latest episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies, is joined by the President and CEO of Market Scan,...
modern retailing

3 critical components that are key to your car dealership’s modern...

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Over the past year, modern retailing has largely focused on accelerating digital and virtual processes to provide consumers with a much better shopping experience....

How Market Scan is eliminating the disconnect between auto retail professionals...

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Automotive retail professionals are gearing up for the start of the 2021 NADA virtual show, including Rusty West, Co-Founder and President of Market Scan,...
dealership chat

How all components are in place for automotive digital retailing in...

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It is certainly an understatement to say the world has been turned on to online shopping and digital retailing. According to Adobe Analytics, during...