What Message Should Dealers Be Sending to Their Clients? – Eric Mercado, WeDrive

Eric Mercado


[Recorded on March 18th, 2020]

As part of our ongoing Coronavirus coverage, we’re pleased to welcome back President of WeDrive Automotive, Eric Mercado. In this segment, Jim and Eric discuss dealership marketing spend during the COVID-19 outbreak, and how marketing vendors can help dealerships pivot their messaging to clients.

Stay tuned for more COVID-19 coverage right here on the CBT Automotive Network.