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What Message Should Dealers Be Sending to Their Clients? – Eric Mercado, WeDrive


[Recorded on March 18th, 2020]

As part of our ongoing Coronavirus coverage, we’re pleased to welcome back President of WeDrive Automotive, Eric Mercado. In this segment, Jim and Eric discuss dealership marketing spend during the COVID-19 outbreak, and how marketing vendors can help dealerships pivot their messaging to clients.

Stay tuned for more COVID-19 coverage right here on the CBT Automotive Network.

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CBT Automotive Network is a multimedia broadcast platform serving automotive professionals. With interviews featuring the biggest names in the industry, daily newscasts following top stories, up-to-date market data, and exclusive articles covering the latest industry trends, CBT is the leading voice of the retail automotive industry.

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