TSLA400.62011.72%
GM81.3203.27%
F12.8700.43%
RIVN17.2300.34%
CYD43.2600.9381%
HMC25.0000.64%
TM217.2004.34%
CVNA387.50025.26%
PAG161.3205.3%
LAD283.0408.17%
AN207.9909.7%
GPI349.94014.46%
ABG211.4407.35%
SAH70.7003.33%
TSLA400.62011.72%
GM81.3203.27%
F12.8700.43%
RIVN17.2300.34%
CYD43.2600.9381%
HMC25.0000.64%
TM217.2004.34%
CVNA387.50025.26%
PAG161.3205.3%
LAD283.0408.17%
AN207.9909.7%
GPI349.94014.46%
ABG211.4407.35%
SAH70.7003.33%
TSLA400.62011.72%
GM81.3203.27%
F12.8700.43%
RIVN17.2300.34%
CYD43.2600.9381%
HMC25.0000.64%
TM217.2004.34%
CVNA387.50025.26%
PAG161.3205.3%
LAD283.0408.17%
AN207.9909.7%
GPI349.94014.46%
ABG211.4407.35%
SAH70.7003.33%


Eric Mercado

Apple Honda

Apple Honda’s Eric Nichols Discusses the Changes His Dealership Has Made to Sustain Operations

- April 8, 2020
As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome back Eric Mercado, President of WeDrive Automotive along with Eric Nichols, Internet Sales Director and BDC Manager...
Sales & Marketing Auto News
Eric Mercado

What Message Should Dealers Be Sending to Their Clients? – Eric Mercado, WeDrive

- March 24, 2020
  [Recorded on March 18th, 2020] As part of our ongoing Coronavirus coverage, we’re pleased to welcome back President of WeDrive Automotive, Eric Mercado. In this segment, Jim and Eric discuss dealership...
Sales & Marketing Daily Automotive News
WeDrive

Where Does Direct Mail Fit in Today’s Auto Marketing Strategy? WeDrive’s Eric Mercado Tells Us

- February 24, 2020
At NADA 2020 in sunny Las Vegas, host Jim Fitzpatrick was joined by Eric Mercado, President of WeDrive Automotive. VIDEO TRANSCRIPT: Jim Fitzpatrick: People that are out there Eric, that are not...
Sales & Marketing Daily Automotive News
direct marketing

Why Your Dealership Should Incorporate These Direct Marketing Strategies

- January 16, 2020
On today’s show, we’re pleased to welcome back Eric Mercado, President of WeDrive Automotive. Eric is here with us today to talk about key automotive marketing trends and best-practices for...
Sales & Marketing Daily Automotive News
newscast

CBT News Week in Review: December 6, 2019

- December 6, 2019
CBT News Week In Review for Friday, December 6th, 2019: ReconVelocity Brings Accountability Back to Vehicle Reconditioning at Beaver Toyota On today's show, Hugh Hathcock, owner of ReconVelocity, joins us in the...
Daily Newscast
marketing

How to Give Your Dealership an End of the Year Marketing Boost

- December 3, 2019
On today's show, we're pleased to welcome back Eric Mercado, President of WeDrive Automotive, a progressive automotive marketing company headquartered right here in Atlanta, CBT's hometown. We talk to Eric...
Sales & Marketing Auto News
Eric Mercado

CBT Automotive Newscast for December 3, 2019

- December 3, 2019
Today on CBTNews.com - Tuesday, December 3rd, 2019: How to Give Your Dealership an End of the Year Marketing Boost On today's show, we're pleased to welcome back Eric Mercado, President of...
Daily Newscast
newscast

Week In Review: Increase Lead Conversion with These Automated Marketing Campaign Strategies | Manage Your Dealership’s New Vehicle Inventory More Efficiently with These Tips | How AI Integration Can Increase Productivity and Save Costs in Your Dealership

- September 13, 2019
CBT News Week In Review for Friday, September 13th, 2019: Increase Lead Conversion with These Automated Marketing Campaign Strategies - Eric Mercado, WeDrive Automotive According to recent studies by Invesp, automated marketing...
Daily Newscast
automated marketing

Increase Lead Conversion with These Automated Marketing Campaign Strategies – Eric Mercado, WeDrive Automotive

- September 9, 2019
According to recent studies by Invesp, automated marketing campaigns, on average, increase sales productivity by 14.5 percent, with 77 percent of automation users reporting an increase in lead conversions. However,...
Sales & Marketing Auto News
newscast

Increase Lead Conversion with These Automated Marketing Campaign Strategies | Performing A Basic Service Inspection, Then Prioritizing Work Your Customer Needs | Increase Service Retention with These Innovative Service Contract Features

- September 9, 2019
Today on CBTNews.com - Monday, September 9th, 2019: Increase Lead Conversion with These Automated Marketing Campaign Strategies - Eric Mercado, WeDrive Automotive According to recent studies by Invesp, automated marketing campaigns, on...
Daily Newscast

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