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Apple Honda

Apple Honda’s Eric Nichols Discusses the Changes His Dealership Has...

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As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome back Eric Mercado, President of WeDrive Automotive along with Eric Nichols, Internet Sales Director and BDC Manager for Apple Honda in Riverhead, New York. In this segment, Eric discusses the changes he has had to make to sustain the operations, and how those […]
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Eric Mercado

What Message Should Dealers Be Sending to Their Clients? – Eric...

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  As part of our ongoing Coronavirus coverage, we’re pleased to welcome back President of WeDrive Automotive, Eric Mercado. In this segment, Jim and Eric...
WeDrive

Where Does Direct Mail Fit in Today’s Auto Marketing Strategy? WeDrive’s...

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At NADA 2020 in sunny Las Vegas, host Jim Fitzpatrick was joined by Eric Mercado, President of WeDrive Automotive. VIDEO TRANSCRIPT: Jim Fitzpatrick: People that are...
direct marketing

Why Your Dealership Should Incorporate These Direct Marketing Strategies

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On today’s show, we’re pleased to welcome back Eric Mercado, President of WeDrive Automotive. Eric is here with us today to talk about key...
newscast

CBT News Week in Review: December 6, 2019

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CBT News Week In Review for Friday, December 6th, 2019: ReconVelocity Brings Accountability Back to Vehicle Reconditioning at Beaver Toyota On today's show, Hugh Hathcock, owner...
marketing

How to Give Your Dealership an End of the Year...

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On today’s show, we’re pleased to welcome back Eric Mercado, President of WeDrive Automotive, a progressive automotive marketing company headquartered right here in Atlanta, CBT’s hometown. We talk to Eric today about how to close out the year strong. We’re now in the fourth quarter of 2020, and some dealers are hitting high fives and […]
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Eric Mercado

CBT Automotive Newscast for December 3, 2019

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Today on CBTNews.com - Tuesday, December 3rd, 2019: How to Give Your Dealership an End of the Year Marketing Boost On today's show, we're pleased to...
newscast

Week In Review: Increase Lead Conversion with These Automated Marketing Campaign...

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CBT News Week In Review for Friday, September 13th, 2019: Increase Lead Conversion with These Automated Marketing Campaign Strategies - Eric Mercado, WeDrive Automotive According to...
automated marketing

Increase Lead Conversion with These Automated Marketing Campaign Strategies – Eric...

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According to recent studies by Invesp, automated marketing campaigns, on average, increase sales productivity by 14.5 percent, with 77 percent of automation users reporting...
newscast

Increase Lead Conversion with These Automated Marketing Campaign Strategies | Performing...

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Today on CBTNews.com - Monday, September 9th, 2019: Increase Lead Conversion with These Automated Marketing Campaign Strategies - Eric Mercado, WeDrive Automotive According to recent studies...