TSLA376.3002.58%
GM78.050-0.47%
F12.385-0.095%
RIVN16.520-0.43%
CYD42.2200.35%
HMC24.330-0.15%
TM192.300-3.78%
CVNA409.1706.15%
PAG160.5000.5%
LAD274.870-1.52%
AN203.2000.23%
GPI340.9501.17%
ABG203.0901.08%
SAH71.8400.62%
TSLA376.3002.58%
GM78.050-0.47%
F12.385-0.095%
RIVN16.520-0.43%
CYD42.2200.35%
HMC24.330-0.15%
TM192.300-3.78%
CVNA409.1706.15%
PAG160.5000.5%
LAD274.870-1.52%
AN203.2000.23%
GPI340.9501.17%
ABG203.0901.08%
SAH71.8400.62%
TSLA376.3002.58%
GM78.050-0.47%
F12.385-0.095%
RIVN16.520-0.43%
CYD42.2200.35%
HMC24.330-0.15%
TM192.300-3.78%
CVNA409.1706.15%
PAG160.5000.5%
LAD274.870-1.52%
AN203.2000.23%
GPI340.9501.17%
ABG203.0901.08%
SAH71.8400.62%


WeDrive Automotive

Apple Honda

Apple Honda’s Eric Nichols Discusses the Changes His Dealership Has Made to Sustain Operations

- April 8, 2020
As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome back Eric Mercado, President of WeDrive Automotive along with Eric Nichols, Internet Sales Director and BDC Manager...
Sales & Marketing Auto News
Eric Mercado

What Message Should Dealers Be Sending to Their Clients? – Eric Mercado, WeDrive

- March 24, 2020
  [Recorded on March 18th, 2020] As part of our ongoing Coronavirus coverage, we’re pleased to welcome back President of WeDrive Automotive, Eric Mercado. In this segment, Jim and Eric discuss dealership...
Daily Automotive News Sales & Marketing
newscast

CBT News Week in Review: December 6, 2019

- December 6, 2019
CBT News Week In Review for Friday, December 6th, 2019: ReconVelocity Brings Accountability Back to Vehicle Reconditioning at Beaver Toyota On today's show, Hugh Hathcock, owner of ReconVelocity, joins us in the...
Daily Newscast
Eric Mercado

CBT Automotive Newscast for December 3, 2019

- December 3, 2019
Today on CBTNews.com - Tuesday, December 3rd, 2019: How to Give Your Dealership an End of the Year Marketing Boost On today's show, we're pleased to welcome back Eric Mercado, President of...
Daily Newscast
newscast

Week In Review: Increase Lead Conversion with These Automated Marketing Campaign Strategies | Manage Your Dealership’s New Vehicle Inventory More Efficiently with These Tips | How AI Integration Can Increase Productivity and Save Costs in Your Dealership

- September 13, 2019
CBT News Week In Review for Friday, September 13th, 2019: Increase Lead Conversion with These Automated Marketing Campaign Strategies - Eric Mercado, WeDrive Automotive According to recent studies by Invesp, automated marketing...
Daily Newscast
automated marketing

Increase Lead Conversion with These Automated Marketing Campaign Strategies – Eric Mercado, WeDrive Automotive

- September 9, 2019
According to recent studies by Invesp, automated marketing campaigns, on average, increase sales productivity by 14.5 percent, with 77 percent of automation users reporting an increase in lead conversions. However,...
Sales & Marketing Auto News

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Stellantis to prioritize four core brands in turnaround strategy, sources say The automaker plans to shift funding toward Jeep, Ram, Peugeot, and Fiat while maintaining its broader portfolio. On the Dash: Expect increased product investment and marketing support for Jeep, Ram, Peugeot and Fiat. Regional and niche brands may see reduced volume but more targeted positioning and shared platforms. Platform-sharing and rebadging strategies could affect inventory mix and model differentiation. Stellantis will concentrate most of its investment on four core brands as CEO Antonio Filosa pushes a turnaround strategy set for release May 21, according to a Reuters exclusive. The automaker has identified Jeep, Ram, Peugeot, and Fiat as its priority brands. It will allocate a “material increase” in funding to them, driven by their stronger global sales and profitability, marking a shift away from the company’s previous approach of distributing investment more evenly across its portfolio. Sign up for CBT News’ daily newsletter and get the latest industry stories delivered straight to your inbox. Stellantis will retain its 14-brand lineup, the largest in the industry, and will not shut down underperforming marques. Instead, the company will reposition secondary brands such as Citroën, Opel and Alfa Romeo to operate in regional or niche roles. These brands will rely on shared platforms and technology developed by the core brands while maintaining distinct styling and market identity. The strategy comes as Stellantis works to regain market share in the United States and Europe while facing growing competition from Chinese EV makers. The company earlier reported a 22.2 billion-euro charge tied to scaling back its EV plans, underscoring the urgency of the strategic shift. Its market valuation has also declined significantly in recent months. To support the transition, Stellantis will expand its use of shared “multi-energy” platforms that support electric, hybrid and internal combustion (ICE) vehicles. Additionally, the company is evaluating rebadging strategies and joint development programs, including collaborations with its Chinese partner, Leapmotor. Executives and investors backing the plan expect the increased focus on core brands to improve efficiency and strengthen financial performance. Analysts say Stellantis could still consider further consolidation if results fall short of expectations. Meta description (140 characters) Stellantis to boost funding for Jeep, Ram, Peugeot and Fiat, shifting strategy while maintaining its 14-brand global portfolio.
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CBT News
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