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Apple Honda

Apple Honda’s Eric Nichols Discusses the Changes His Dealership Has Made...

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As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome back Eric Mercado, President of WeDrive Automotive along with Eric Nichols,...
Eric Mercado

What Message Should Dealers Be Sending to Their Clients? – Eric...

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  As part of our ongoing Coronavirus coverage, we’re pleased to welcome back President of WeDrive Automotive, Eric Mercado. In this segment, Jim and Eric...
newscast

CBT News Week in Review: December 6, 2019

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CBT News Week In Review for Friday, December 6th, 2019: ReconVelocity Brings Accountability Back to Vehicle Reconditioning at Beaver Toyota On today's show, Hugh Hathcock, owner...
Eric Mercado

CBT Automotive Newscast for December 3, 2019

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Today on CBTNews.com - Tuesday, December 3rd, 2019: How to Give Your Dealership an End of the Year Marketing Boost On today's show, we're pleased to...
newscast

Week In Review: Increase Lead Conversion with These Automated Marketing Campaign...

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CBT News Week In Review for Friday, September 13th, 2019: Increase Lead Conversion with These Automated Marketing Campaign Strategies - Eric Mercado, WeDrive Automotive According to...
automated marketing

Increase Lead Conversion with These Automated Marketing Campaign Strategies – Eric...

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According to recent studies by Invesp, automated marketing campaigns, on average, increase sales productivity by 14.5 percent, with 77 percent of automation users reporting...