Dealers' #1 source for auto industry news, content, coaching & analysis

Transform your dealership’s success with these key sales strategies – Jen Suzuki | eDealer Solutions

As the retail automotive industry evolves, dealerships recognize the importance of personalized shopping experiences and sales strategies. On today’s episode of CBT Now, we’re joined by Jennifer Suzuki, acclaimed sales trainer and the President of eDealer Solutions, to share some of her essential sales strategies.

Jennifer Suzuki is the Founder and President of eDealer Solutions, the 21-year-old automotive digital sales education organization. Over 1,000 dealerships have embraced eDS’s customer experience sales techniques to enhance show appointments, sales, and administration procedures. Dealers have instantly noticed improvements in sales by 30%. The NADA Dealer Academy and Hyundai Motor Company have adopted eDS processes to enable their dealer partners’ successes.

Key Takeaways:

1. Dealerships need to find possibilities and communicate their unique value to customers to stand out from the competition.

2. It’s critical to provide customers with a great experience and to stay in touch with them, starting with a friendly greeting and continuing with routine follow-up messages that support the brand and provide helpful information.

3. It’s essential for dealerships to motivate their employees with clear professional and personal goals.

4. Keeping the sales strategies or the process the same will not improve the customer experience, so dealerships need to be willing to modify it as needed.

5. Suzuki claims her go-to sales strategies start with salespeople being able to:

    • Market themselves 
    • Market the dealership
    • Market their experience 
    • And distinguish the brand 
“If you can sell yourself, your dealership, your experience, and differentiate your brand, you can set yourself apart from the competition.”

Stay up to date on exclusive content from CBT News by following us on Facebook, Twitter, Instagram and LinkedIn.

Don’t miss out! Subscribe to our free newsletter to receive all the latest news, insight and trends impacting the automotive industry.

CBT News is part of the JBF Business Media family.

Jaelyn Campbell
Jaelyn Campbell
Jaelyn Campbell is a staff writer/reporter for CBT News. She is a recent honors cum laude graduate with a BFA in Mass Media from Valdosta State University. Jaelyn is an enthusiastic creator with more than four years of experience in corporate communications, editing, broadcasting, and writing. Her articles in The Spectator, her hometown newspaper, changed how people perceive virtual reality. She connects her readers to the facts while providing them a voice to understand the challenges of being an entrepreneur in the digital world.

Related Articles

Latest Articles

From our Publishing Partners