As the retail automotive industry evolves, dealerships recognize the importance of personalized shopping experiences and sales strategies. On today’s episode of CBT Now, we’re joined by Jennifer Suzuki, acclaimed sales trainer and the President of eDealer Solutions, to share some of her essential sales strategies.
Jennifer Suzuki is the Founder and President of eDealer Solutions, the 21-year-old automotive digital sales education organization. Over 1,000 dealerships have embraced eDS’s customer experience sales techniques to enhance show appointments, sales, and administration procedures. Dealers have instantly noticed improvements in sales by 30%. The NADA Dealer Academy and Hyundai Motor Company have adopted eDS processes to enable their dealer partners’ successes.
Key Takeaways:
1. Dealerships need to find possibilities and communicate their unique value to customers to stand out from the competition.
2. It’s critical to provide customers with a great experience and to stay in touch with them, starting with a friendly greeting and continuing with routine follow-up messages that support the brand and provide helpful information.
3. It’s essential for dealerships to motivate their employees with clear professional and personal goals.
4. Keeping the sales strategies or the process the same will not improve the customer experience, so dealerships need to be willing to modify it as needed.
5. Suzuki claims her go-to sales strategies start with salespeople being able to:
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- Market themselves
- Market the dealership
- Market their experience
- And distinguish the brand
“If you can sell yourself, your dealership, your experience, and differentiate your brand, you can set yourself apart from the competition.”
