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Digital Marketing Strategies Conferencevideo

Brian Pasch on Digital Retailing and the Upcoming Digital Marketing Strategies Conference

If the Coronavirus pandemic has taught dealers one thing, it's that digital retailing is not going anywhere. In fact, industry players like Roadster and Cox...
Cody Luskvideo

AIADA President Cody Lusk on Tariffs, COVID-19, Inventory Levels, and Diversity

The first half of 2020 has been filled with challenges for business owners all across the country. However, dealers have been adapting to the...
marketing

Five SEO Trends for 2020 that Dealership Marketing Teams Need to Know

How do you expand the reach of your dealership's brand? In today's world of uncertainty, it has become crucial to tighten your marketing strategies...
questions

The 3 Questions Every Customer Wants Answered Before Saying “Yes”

When we’re selling a product, service, or idea, we must make the case in the consumer’s mind on why they need it. It doesn’t...
video

Bob Lanham and Jen Cole on Helping Dealers Leverage Facebook Ad Technology

Coming off of tremendous sales numbers for both May and June, many dealers are beginning to bring their departments back to 100 percent operating...

The Characteristics that Define Truly Successful F&I Managers

Is there a reason why some F&I managers outperform by earning nearly double per car than what others do? Is it just the luck...

Staying Successful in the Showroom During COVID-19

On this week's episode of the Saturday Morning Sales Meeting, David Lewis talks about selling cars during the COVID-19 pandemic and some of the...

What Do Dealerships and Bank Conversions Have to Do With TikTok?

Recently, a video by TikTok user Molly Baxter shared a shady business practice perpetrated by a few F&I managers that received thousands of views....

Why Dealers Should Concentrate on Experience, Not Price

On this week’s episode of Kain & Co., host David Kain is joined by his colleague Steve Purdy, the client success director for Kain Automotive....