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marketing strategies

Brian Pasch on trends in modern retailing, marketing, and the upcoming...

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This July the Digital Marketing Strategies Conference will be held in Napa, California or you can choose to attend virtually. The choice is yours. Here to give us all a sneak peak on what all participants can expect is Brian Pasch, Founder and CEO of PCG Companies, also the host of CBT’s monthly series, Auto […]
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service department

Five Marketing Strategies to Increase Service Department Sales

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According to the National Automobiles Dealers Association, almost 50 percent of a dealer’s gross profits are generated by the service department. For many dealerships, service departments can be a significant revenue stream for dealerships—especially during a time where car purchases can be unstable. However, much like everything else, it’s all about messaging. A Cox Automotive […]
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automotive marketing

4 Steps to Transform Your Marketing Strategies

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Data is one of the most powerful tools for automotive marketers. But, given the sheer volume and availability of data, it also can be...
website traffic

Cleaning Up Your Website Traffic

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On this week’s episode of Auto Marketing Now, Brian Pasch takes a look at UTM tags and shows you step-by-step how to clean up your tags so you can use Google Analytics to inspect the quality of your website traffic. Don’t forget to click here, and get your free download of Brian’s UTM Guide.
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marketing

How to Avoid These Five Marketing Pitfalls at Your Dealership

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Over the past couple of decades, marketing has transitioned from the “action of pushing out messaging,” to “strategically driving engagement and revenue.” Case studies, white papers, and reports highlight the importance of marketing, and most understand its significance. However, there is a right way and a wrong way to spread the word of what you […]
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