Toyota is one of the largest companies in the auto industry, even without the production and manufacturing of electric vehicles. Critics have their eyes on Toyota for their lack of electric options. However, Toyota is pushing back against these criticisms citing that they are not ready to ‘electrify’ their cars and company until the consumers are willing.
During the same conference where Toyota representatives spoke out against the criticisms, there were other topics addressed. These essential stakeholders and representatives mentioned a problem many car companies are facing- chip shortages. It is unknown when, or if ever, chip production will go back to how it was before.
Toyota’s Chief Technology Officer Masahiko Maeda is focusing on eliminating carbon and creating environmentally friendly cars. Toyota’s Prius was a long-standing favorite amongst the eco-friendly crowd. However, sentiment has changed as Toyota continues to take a long time to shift to electronic vehicles.
There is one thing that is certain, Toyota representatives failed to answer questions directed towards their lobbying efforts and instead focused on the wants of their customers. A plan to electrify their cars has not been established yet, but they are pushing for hybrid electric vehicles amongst their consumers.
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