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The vital role of sales and BDC training in today’s automotive market – Sean V. Bradley | Dealer Synergy

As the dust settles post-NADA Show, dealerships are buzzing with revitalized passion for the road ahead. However, the emphasis on effective training should not be underestimated. Joining us on the latest episode of Inside Automotive to delve into the realm of sales and BDC training is Sean V. Bradley, President of Dealer Synergy, marking its 20th anniversary this year. Additionally, Sean serves as the host of the esteemed Millionaire Car Salesman Podcast.

Key Takeaways 

1. In today’s dynamic market, transitioning from high demand to intense competition, sales professionals face a pivotal challenge. To excel, they must proactively engage customers, demonstrating value and expertise. This demands a robust training regimen and unwavering leadership backing. By investing in continuous learning and providing the necessary resources, dealerships can empower their teams to navigate the evolving landscape with confidence and resilience.

2. Dealerships must invest in comprehensive training to navigate the evolving landscape of 2024 and beyond. This includes enhancing product knowledge and fostering skill development, professional growth, and team cohesion.

3. Employing diverse training methodologies similar to sports coaching ensures that sales teams have a versatile skill set. This prepares them to tackle various challenges effectively and adapt to changing market dynamics.

4. Continuous education for sales managers is imperative. Beyond attaining positions like sales manager or GSM, ongoing training is necessary to keep pace with evolving technologies and market conditions. Emphasizing goal projection and forecasting enables managers to chart a clear path for their teams’ success.

5. Many Customer Relationship Management (CRM) systems lack proper setup and training. Contrary to popular belief, effective CRM training goes beyond mere buttonology and product knowledge. It encompasses operational strategy, action plans, and process optimization to maximize efficiency and drive sales performance.

6. Individual motivation is essential for sales success. However, it must be complemented by supportive leadership at both dealership and manufacturer levels. Cultivating a culture of growth and opportunity empowers sales professionals, providing them with the motivation and resources needed to thrive in a competitive environment.

"Dealerships must prioritize comprehensive training for their teams, similar to coaching in sports." – Sean Bradley

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Jaelyn Campbell
Jaelyn Campbell
Jaelyn Campbell is a staff writer/reporter for CBT News. She is a recent honors cum laude graduate with a BFA in Mass Media from Valdosta State University. Jaelyn is an enthusiastic creator with more than four years of experience in corporate communications, editing, broadcasting, and writing. Her articles in The Spectator, her hometown newspaper, changed how people perceive virtual reality. She connects her readers to the facts while providing them a voice to understand the challenges of being an entrepreneur in the digital world.

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