The Importance of Personally Engaging with the Customer During the Digital Car Buying Journey – Becky Chernek, F&I Expert

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On today’s show, we’re so pleased to welcome back Becky Chernek, F&I expert, President of Chernek Consulting, and host of F&I Today right here on CBT. In this segment, Jim and Becky tackle how the F&I process fits into online vehicle transactions. 


Did you enjoy this interview? Please share your thoughts, comments, or questions regarding this topic with host Jim Fitzpatrick at jfitzpatrick@cbtnews.com.

Car Biz Today, the official resource of the retail automotive industry.

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