In the last ten years, the story has been about Millennials. Their wants, buying habits, and beliefs have inspired numerous studies and news reports. Crafting a formula to gain their brand loyalty and business has been the mission of marketing departments all across the country (if not the world). They are America’s largest generation at […]
CBT News is a multimedia platform where top dealership professionals go to stay ahead and learn how to sell and service more vehicles more profitably. Automotive industry professionals learn the latest automotive news, sales and management training, best practices and so much more. In addition to providing the latest automotive news and in-depth interviews with industry leaders, CBT News also hosts weekly shows featuring the nation’s top automotive trainers and consultants, covering all departments of the dealership including sales, fixed ops, parts, management, leasing and finance. CBT News was created to deliver daily content that dealers can count on for help in running their dealerships better. If you are looking for a community where you can learn the latest auto news and get ahead in the car business, subscribe today.