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Revived nameplates are making a comeback, and dealers can benefit

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The Acura NSX reappeared for its second limited-production iteration in 2016, and it made waves in the industry, even selling VIN 001 at auction for $1.2 million. The Jeep Gladiator pickup returned in 2020 after a hiatus since 1987, freshening the Jeep brand at that time. The Chevy Blazer came back into the picture, albeit […]
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gen z

What Gen Z Wants in a Car

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Do members of Gen Z want a car? According to a new vehicle ownership study by MaritzCX, the answer is yes. This segment of the population that’s currently up to 25 years of age may be slightly less likely to want to own a car than Xennials and Millennials, but the dream of vehicle ownership […]
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generation z

Study Shows that Younger Millennials and Generation Z Car Buyers Still...

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If you thought everyone classified as either a millennial or Generation Z wanted to buy everything online, then you are mistaken. A new study by Urban Science, in partnership with Harris Poll, provides some stereotype-shattering information about young car buyers. Urban Science surveyed 2,000 shoppers and 200 dealers in February of this year, and they […]
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dealership

Five Key Stats and Takeaways from Cox Automotive’s 2019 Dealership Staffing...

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On July 23, 2019, Cox Automotive released a study that offers some significant insights into the current and future hiring landscape for dealers. Cox Automotive included responses from 1,200 individuals made up of dealership and non-dealership employees. The professions, as well as the age groups, vary (Generation X through Generation Z). Respondents answered questions about […]
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generation z

How Your Dealership Can Prepare for Generation Z Car Buyers

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Preparing for millennials has been the focus of most companies out there, and with good reason. These individuals are 30 percent of the population, and by 2020 they are projected to have a spending power of 1.4 trillion. The individualistic generation that loves mobile shopping and made social media a powerful marketing tool are more […]
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Gen Z

Reaching Gen Z on Social Media

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Less than a decade ago we were discussing how businesses can focus their marketing strategies for millennials. But as millennials are now well into their adulthood, marketers are turning towards their next consumer demographic, the Generation Z. The oldest Gen Z’ers have already graduated college and entering the workforce. As more of Generation Z graduates […]
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Gen Z

The Arrival of Generation Z: Four Insights into Their Buying Habits

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In the last ten years, the story has been about Millennials. Their wants, buying habits, and beliefs have inspired numerous studies and news reports. Crafting a formula to gain their brand loyalty and business has been the mission of marketing departments all across the country (if not the world). They are America’s largest generation at […]
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newscast

Did Trump pressure help create Mazda/Toyota $1.6 billion facility in U.S.?...

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On today's CBT Newscast for Friday, November 17th, 2017: Max Steckler: How do you achieve measurable results with digital marketing? We're almost a month away from...

How to Market to Generation Z

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How to Market to Generation Z Joe Gumm Interviews Renee Stephens VP of US Auto Quality of JD Power
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