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dealer

The impact OEM national websites have on dealer groups

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On the latest episode of Auto Marketing Now, host Brian Pasch, Founder of PCG Companies, talks about the growing trend of OEMs building national sales websites for new cars and the impact it will have on dealer groups. The public automotive groups have been having a banner year, especially since the turnaround post-Covid. Many of the national […]
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dealer

The unique challenges dealer groups are facing when comparing marketing reports

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On the latest episode of Auto Marketing Now, host Brian Pasch talks about the unique challenges dealer groups face when trying to compile comparison marketing reports. One of the biggest challenges is how do we roll up data across 10, 20 or 30 stores when there are different website platforms and marketing agencies involved? The key […]
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chat

Are you using online tools effectively? It might be time for...

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According to Insider Intelligence, it’s predicted that consumer retail spending that results from website chat widgets will be as much as $142 billion, fifty times more than it was in 2019. Their popularity has become widely used in every retail sector, and automotive is no exception. Dealerships have integrated some of the most intelligent, seamless […]
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websites

J.D. Power Finds Carmaker Websites Perform Well – Why that Affects...

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A recent report from global consumer insights leader J.D. Power has identified high overall satisfaction among car shoppers when utilizing car manufacturer websites. Of the 13,451 shoppers surveyed in April and May of 2020 for the 2020 Manufacturer Website Evaluation Study – Summer, websites for mass market and luxury carmakers were scored based on site […]
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F&I products

CBT Automotive Newscast: July 23, 2020

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Today’s Featured Interview: On today’s featured CBT News interview we’re very pleased to welcome Steve Jordan, President and CEO of The National Independent Automobile Dealers Association (NIADA) to discuss the used vehicle market. In this segment, Jim and Steve discuss the current state of the used vehicle market, current trends in auctions and wholesale prices, and […]
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site

Tips to Turn Views Into Sales

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Over the past two years I have heard consistently from dealers that their websites are less productive than they used to be. There are a number of factors that come into play when considering why this may be happening for your dealership and fortunately there are some easy cures.  Site Architecture One of the key […]
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websites

Want More Leads? Give Your Guests a Nudge

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Over the past two years I have heard consistently from dealers that their websites are less productive than they used to be.  There are a number of factors that come into play when considering why this may be happening for your dealership and fortunately there are some easy cures.  Site Architecture One of the key […]
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digital marketing

The Power of Digital Marketing: How Dealers Can Use Technology To...

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Decades ago, most people were only exposed to advertisements on television screens, magazines, billboards. In the span of the past twenty years, the way companies reach out to consumers has rapidly evolved. One instrument that has sped up this change is the introduction of computers and smartphones. These devices have allowed companies to have another […]
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annual partnerships

Annual Partnerships for Dealerships

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Relationships Bring Value Added Benefits By Russ Chandler Most, if not all dealerships have different providers that they work with to ensure things run smoothly. There are tons of useful providers out there for dealerships to leverage — providers for marketing, finance, inventory management, lead generation, website management, and the list goes on. In most […]
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creating websites

The Value of Creating Websites For Dealerships

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Third Party Shortcuts May Not Be the Answer To Creating a Website BY Russ Chandler Whether you realize it or not, there’s a tremendous shift occurring in the automotive industry in creating websites. As technology continues to advance at a wildly rapid pace, dealerships are looking to further enhance their marketing and sales efforts more than […]
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