Tag: vehicle sales

digital marketingvideo

Today’s best digital marketing strategies and practices for car dealers

In this competitive landscape, how do you get consumers to come to you? That’s the million-dollar question. Since the start of the COVID-19 pandemic, digital marketing efforts have made a tremendous shift for dealers. Many budgets have been reevaluated, and…
holiday

More drivers back to routine as holiday season approaches

At the start of the pandemic, traffic volumes were noticeably lower nationwide with states like Florida reporting a 47.5% decrease in volume in March 2020 compared with March 2019. A recent survey shows that many of the drivers have returned…
Policaro

Policaro Group on the use of innovation and technology in automotive retail

In Southern Ontario, COVID-19 affects customer sentiment just like the rest of the world. Google reports that 59% of car shoppers would complete their purchase online if the option existed. That’s driven dealers like Ontario-based Policaro Group to develop their…
oil

ExxonMobil chairman provides updates and future of oil industry

On Wednesday, ExxonMobil Chairman and CEO Darren Woods held an employee forum to discuss the oil and gas industry’s position and the outlook for the future. A statement was released that summed up his comments to ExxonMobil staff that delved…
video

Best practices for using video on a dealer site

We live in an emerging Golden Era of video and photography. The new iPhone 12 can record videos in Dolby Vision format, and they can also be edited on the phone. It’s truly an amazing time when what was once…

Robust Q3 earnings and aggressive hiring for automakers signal industry resilience

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. Q3 Earnings We’re in the middle…

How diversity and inclusion can help your car dealership’s bottomline

Welcome back to Diversity in Automotive, brought to you by TrueCar and CarNow. In today's segment, host Cory Mosley is joined by Tony Chatman, president of Chatman Enterprises, and an acclaimed corporate relationship expert. Today, our esteemed host and guest discuss…

Tekion makes a big splash in the DMS space and public...

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. Public Group Reporting We’ve entered Q3…

Tekion makes a big splash in the DMS space and public...

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. Public Group Reporting We’ve entered Q3…