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service to sales

Laura Madison: Are you taking advantage of service to sales opportunities?

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While your focus is on the sales floor, waiting for customers to walk in, customers are rolling in all day in service. According to...

CBT’s New Studio | Are you taking advantage of service to...

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On today's CBT Newscast for Friday, October 20th, 2017: Laura Madison: Are you taking advantage of service to sales opportunities? While your focus is on the...
Facebook Messenger

How Facebook Messenger gets around car buying barriers

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How do you create a barrier-free car buying experience for customers, especially when everything about the process can be done on a mobile device?...
technology

Jeff Cowan: Is technology replacing the rules of salesmanship?

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Have you ever tried to have a discussion with a teenager? It can be hard, especially if it's not with technology like text or...
digital marketing

The Power of Digital Marketing: How Dealers Can Use Technology To...

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Decades ago, most people were only exposed to advertisements on television screens, magazines, billboards. In the span of the past twenty years, the way...
social media

5 Ways to Add a Personal Touch to Sales

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Successful salespeople have a few things in common, but one of them is definitely the ability to build relationships. The best sales relationships are...
social media

Building a Great Social Media Presence – Snapchat and Instagram

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Social media has become one of the main ways for businesses to promote their products and services. By following this ‘trend’ you can grow...
newscast

Jeff Dyke: Silver lining for dealerships after hurricane destruction | Building...

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On today's CBT Newscast for Monday, September 18th, 2017: Jeff Dyke: Silver lining for dealerships after hurricane destruction A storm that wipes out more than 500,000...
social media

Building a Great Social Media Presence (Part 2) – LinkedIn and...

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This article is part of a series on Building a Great Social Media Presence. Read Part 1 - Facebook here. One of the most effective and...
newscast

Why aftermarket product partnerships benefit dealers | Building a Great Social...

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On today's CBT Newscast for Wednesday, September 13th, 2017: Why aftermarket product partnerships benefit dealers It's no secret consumers love their cars and trucks and constantly...