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sales event

Here Are The Best Ways To Market Your Columbus Day Sale

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From Prime Day in July to Back-to-School sales in August to Labor Day discounts in September – we’re now fast approaching Columbus Day. Average...
selling opportunities

How To Get The Most Out Of Your Selling Opportunities –...

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How many opportunities did you present in order to sell units last month? Turns out, most salespeople on the floor just don't know. Today, Jim...
CRM

Five Reasons Why CRM Systems are Vital for Your Dealership

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Do you remember the last time a potential car buyer came into your dealership and left empty-handed? What was the response of your team?...
OEM

How Well Do Your Employees Know Your Dealership’s OEM?

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Working in a dealership requires dedication and commitment. Whether a GM, a salesperson, or even a lot technician, the day-to-day objectives of each position...

Incorporating Transparency in Your Online Retailing Process – Max Zanan

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CBT News welcomes Max Zanan, bestselling author of The Perfect Dealership. Max discusses sales strategy and giving your customers the best possible online experience in order...
20 units

12 Steps to Making an Outbound Call

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The phone can either be the most powerful sales tool in the dealership or the most misused. On this week's episode of the Tom...

Seven Sales Books to Read to Improve Your Game

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No matter what field you work in, continued professional development is a must. This rule is especially true in sales, where the landscape is...
best practices

Are Your Dealerships Sharing Best Practices?

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Dealership groups, whether big or small, are becoming more commonplace. Dealer group owners recognize that running multiple dealerships together is more cost effective than...
car sales

The Effect Stair Step Programs Have on Small Dealers

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A hotly contested practice in the retail automotive industry is stair step programs. Often called something more glamorous or cerebral such as Ford’s “Volume...
car buyers

How to NOT Sell Cars in 2018

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Overall US automotive sales slipped ever so slightly year-over-year in 2017. The clientele is out there, ready to buy up vehicle inventory with a...