CBT Automotive Newscast for January 21, 2020
Today on CBTNews.com - Tuesday, January 21st, 2020:
Brian Pasch Outlines 9 Crucial Marketing Trends You Need to Implement in 2020
High-level marketing concepts can be daunting for a lot of dealers...
TSLA401.36512.465%
GM81.7403.69%
F12.9000.4601%
RIVN17.1950.305%
CYD43.3751.0531%
HMC25.0350.675%
TM218.0755.215%
CVNA389.68527.445%
PAG161.2705.25%
LAD282.6557.785%
AN207.3659.075%
GPI347.68512.205%
ABG211.2407.15%
SAH70.5203.15%
TSLA401.36512.465%
GM81.7403.69%
F12.9000.4601%
RIVN17.1950.305%
CYD43.3751.0531%
HMC25.0350.675%
TM218.0755.215%
CVNA389.68527.445%
PAG161.2705.25%
LAD282.6557.785%
AN207.3659.075%
GPI347.68512.205%
ABG211.2407.15%
SAH70.5203.15%
TSLA401.36512.465%
GM81.7403.69%
F12.9000.4601%
RIVN17.1950.305%
CYD43.3751.0531%
HMC25.0350.675%
TM218.0755.215%
CVNA389.68527.445%
PAG161.2705.25%
LAD282.6557.785%
AN207.3659.075%
GPI347.68512.205%
ABG211.2407.15%
SAH70.5203.15%
sales strategy
3 Tips to Sell More Cars Through the Service Drive
Use Data to Get Service Drive Customers into the Showroom
45% of customers who service at a dealership bought not only the car they are servicing, but also previous vehicles at...
Sending a Post-Visit Video of the Vehicle
Does taking a post-visit video of a vehicle and sending it to the customer who was at a dealership looking at that particular vehicle really help connect the customer with...
H.F.G.: Hope for Gain
HFG? What do these three letters have to do with customers buying a vehicle from your dealership today? Mark explains.
VIDEO TRANSCRIPT:
I want you to remember these three letters, HFG,...
Talking During the Demonstration Drive
Put the Customer in the Driver’s Seat and Listen
Performance strategist Tony Robbins says, “For changes to be of any true value, they've got to be lasting and consistent.” This certainly...
Presenting a Proper Deal Proposal
On this week's episode of On the Mark, Mark Tewart gives some of his opinions on how you can present the best deal proposal possible.
What to Say When Customers Say, “We Just Want to Walk Around by Ourselves”
On today's Tip of the Day, David Lewis of David Lewis & Associates shows you how to lower your customers' defensive posture and improve the customer experience. David also tells...
Ways to Pitch a Lease
Lots of dealers are able to sell a car at full MSRP when selling a lease. Many consumers don’t think about negotiating the purchase price during the lease as they...
Getting Out of a Rut
In a rut? It happens to the best of us. Forget about why you’re in it. Mark gives you three simple steps to get out of the rut.
VIDEO TRANSCRIPT:
Mark...
Four Ways Your Dealership Can Use a Sales Funnel
The world of marketing is never without its jargon and buzzwords. For the past five years, you might have heard the term “sales funnel” tossed around. It may sound technical,...
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