Safety in Numbers: Boost Confidence, Boost Sales
Impress both the buyer and her companion to improve dealership sales. BY ANNE FLEMING
When buying a car, 54 percent of women bring someone with them to the dealership, in contrast...
TSLA408.883-10.8875%
GM76.115-1.735%
F13.725-0.105%
RIVN17.450-2.69%
CYD46.6400.4%
HMC28.585-1.045%
TM180.0700.27%
CVNA69.800-0.58%
PAG184.7201.3%
LAD312.6353.615%
AN192.0551.335%
GPI297.4800.67%
ABG211.2503.28%
SAH87.0101.1%
TSLA408.883-10.8875%
GM76.115-1.735%
F13.725-0.105%
RIVN17.450-2.69%
CYD46.6400.4%
HMC28.585-1.045%
TM180.0700.27%
CVNA69.800-0.58%
PAG184.7201.3%
LAD312.6353.615%
AN192.0551.335%
GPI297.4800.67%
ABG211.2503.28%
SAH87.0101.1%
TSLA408.883-10.8875%
GM76.115-1.735%
F13.725-0.105%
RIVN17.450-2.69%
CYD46.6400.4%
HMC28.585-1.045%
TM180.0700.27%
CVNA69.800-0.58%
PAG184.7201.3%
LAD312.6353.615%
AN192.0551.335%
GPI297.4800.67%
ABG211.2503.28%
SAH87.0101.1%
Retail Automotive
It’s Time to Create Your Business Development Dealership
Going beyond the current BDC model and creating a business development dealership makes all employees accountable for growth in sales and service. BY DAVID KAIN
Business Development Centers (BDCs) are a...
Strategize How To Get The Most Out Of Automotive Conference Attendance
Great ideas don’t get magically implemented. Pick your sessions carefully, and plan how to push through the best suggestions. BY GLENN PASCH
Each month, car dealers are bombarded with promotions for...
Boomer Car Buyers Are Your Best Bet
62.3% of all new vehicles are purchased by buyers over 50 *1. People 50 to 68 are known in the marketing world as Baby Boomers. Boomers control 70% of the...
Sales Consultant Recruiting Made Easy
Implementing significant changes in your sales process will go far in attracting young, well-educated salespeople and increase your employee retention rate. BY MARK RIKESS
Easily the biggest challenge I hear from...
Creativity Sells Cars
Employee satisfaction lies at the core of Continental Automotive Groups success. BY CAROL WHITE
Unlike a lot of second-generation dealers, Will Hardeman and his sister Genny Hardeman had other intentions than...
Constant Change
The Greater New York Automobile Dealers Association still operates on many of the principles that it was founded on more than 100 years ago, while at the same time keeping...
Strategy Before Tactics When It Comes to Facebook
When deciding whether to have a separate Facebook account for business and personal, it’s best to examine your marketing goals. BY KATHI KRUSE
I’m not trying to be Captain Obvious here...
Phone-Ups…Does Your Staff Sound Like Everyone Else?
Proper training in taking phone-ups opens the door for effective dialogue with the customer and increases your chances of getting them into the showroom. BY DAVID LEWIS
One of the most...
Selling in the zone
BY CHRIS SARANCENO
Recently, I came across some old notes I took at a Half-A-Car training meeting about 12 years ago. The notes were centered on being focused and prepared to...
Latest Articles
