Monday, November 29, 2021

Boomer Car Buyers Are Your Best Bet

62.3% of all new vehicles are purchased by buyers over 50 *1. People 50 to 68 are known in the marketing world as Baby Boomers. Boomers control 70% of the US wealth and 50% of all discretionary income, which now averages over $24,000 per Boomer per year.*2 On the flip side of new car buying […]
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Steve Howard
Founder of No Pressure Selling® Steve understands the problems facing businesses today. His knowledge and insight comes from more than 40 years of frontline experience and extensive research. He is the author of Boomer Selling – helping the wealthiest generation in history own your premium products and services. Boomer Selling is one of three web-based interactive training programs that lead to No Pressure Selling® certification. For more information please go to

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