A Service-First Philosophy Keeps Honda Dealership Growing
By Mary Welch
Vic Scholfield was a visionary when it came to customer service. Scholfield, and his brother Dick, opened up a used car lot in...
How to get more positive customer reviews
Watch our interview with Peter Martin, The President and Founder of Testimonial Builder, to see how he handles both happy and unhappy customers.
Expert Gina Reuscher on making impactful dealer videos
Are you evoking emotion when your dealership makes a video? Before you press the record button again, check out what Gina Reuscher says...
Founder & CEO of Roadster - Andy Moss
Could car buying really be this easy? We speak to Andy Moss, Roadster CEO, about listening to what consumers want and need while actually...
Don't skip this in your Service Drive
By John Fairchild
When a customer enters the Service Drive, do you smile? Do you make eye contact? Do you say hello? Do you introduce...
It’s All About Emotion
By Gina Reuscher
In today's world filled with massive amounts of information and intense competition for consumers' attention, finding a way to cut through the clutter is critically...
Thinking Like a Customer Might Seal the Deal
By: Mark Tewart
It’s a fact that the majority of customers still want to negotiate. Depending on the formal study you may read, they...
CHALLENGE YOURSELF
By Cory Mosley
I doubt Janet Jackson was thinking about the car business when she wrote, “What Have You Done for Me Lately.” But the title of her 1986 single...
How many times do you communicate with family members? Maybe mom and dad (a couple of times a week)? Your cousins (maybe you see them at family gatherings)?...
So here’s a question: do you ever see the day where your dealership will market and advertise just to women? Recently, we told you about a Bloomberg story that said...