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reputation

Four ways to manage your dealership’s online reputation

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How important is reputation? If the stats are to be believed, pretty vital. According to the World Economic Forum, more than 25 percent of a company’s market value is directly attributable to its reputation. Additionally, 41 percent of companies that experienced a negative reputation reported a loss of brand value and revenue. Think about the […]
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reputation

How to Keep Your Reputation in Tact

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On this week’s episode of Kain & Co., David Kain talks about the importance of keeping your reputation in tact and improving your reputation by improving business practices first.
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Reputation

The Importance of Your Dealership’s Online Reputation – Chris Snellgrove

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Jim Fitzpatrick sits down with Chris Snellgrove with Digital Media Nation to talk about reputation management, the customer experience, and marketing on CBT News. Chris discusses the importance of monetizing your reputation for your dealership and for your customer’s experience. He emphasizes that the best way to utilize your positive customer reviews to the best of […]
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newscast

The Importance of Your Dealership’s Online Reputation | Canada Matches U.S....

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Today on CBTNews.com - Monday, June 4th, 2018: The Importance of Your Dealership's Online Reputation - Chris Snellgrove Jim Fitzpatrick sits down with Chris Snellgrove with...
compliance training

Is it Time for Compliance Training — Again?

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Over the years, dealers throughout the U.S. have gotten away from aggressive spot decisions and re-contracts. I remember when my boss would say, “If we’re not bringing at least 10 to 15 vehicles back per month, we’re not spotting aggressively enough!” What constitutes a spot decision? This is when the dealer makes a call from […]
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customer retention

Building Customer Retention

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On this week’s episode of the Weekly Tune-Up, Becky talks about earning a good reputation one customer at a time and staying consistent in order to retain those customers.
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newscast

Cars.com’s Tony Zolla: How a face-to-face profile rating system improves sales...

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On today's CBT Newscast for Tuesday, September 26th, 2017: Tony Zolla: How a face-to-face profile rating system improves sales Imagine if consumers could take the concept...
reputation

5 Ways to Boost Your Dealership’s Reputation

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The automotive marketplace is an ever-changing environment, one that’s heavily affected by a dealership’s surroundings and presence. Formerly, a dealership’s reputation was built mainly through word of mouth and influenced by the dealership building’s street presence. That has completely changed in recent times. A car dealer’s reputation virtually always precedes them thanks mostly to the […]
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social media hackers

Is your social media safe from hackers? | Boost Your Reputation...

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On today's CBT Newscast for Thursday, June 22nd, 2017: Is your social media safe from hackers? Erik Nachbahr, President and CEO of Helion Automotive Technologies, joins...
reputation

7 Basic Steps to Optimize Your Dealership’s Online Reputation

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Are you one of the many dealers, GMs and managers who find it difficult to manage your online reputation? There are literally hundreds of places where your customers can go to share their opinions. While the specific sites and services will continue to evolve over time, there will always be a need for solid strategies […]
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