Four ways to manage your dealership’s online reputation

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How important is reputation? If the stats are to be believed, pretty vital. According to the World Economic Forum, more than 25 percent of a company’s market value is directly attributable to its reputation. Additionally, 41 percent of companies that experienced a negative reputation reported a loss of brand value and revenue. Think about the last time you worked with a vendor, hired an employee, or worked with a contractor. Their reputation and the past experiences others have had with them plays a huge part in whether you choose to work with them or not. The same is true for…

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