Four ways to manage your dealership’s online reputation


How important is reputation? If the stats are to be believed, pretty vital. According to the World Economic Forum, more than 25 percent of a company’s market value is directly attributable to its reputation. Additionally, 41 percent of companies that experienced a negative reputation reported a loss of brand value and revenue. Think about the last time you worked with a vendor, hired an employee, or worked with a contractor. Their reputation and the past experiences others have had with them plays a huge part in whether you choose to work with them or not. The same is true for…

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