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PPP loans

Temporary change in PPP loans provides funding to small businesses only

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On Monday, President Biden’s administration announced a temporary change to the Paycheck Protection Program that restricts the size of the company applying for a...
wellness

Want to increase productivity, morale, and cost savings? Try a wellness...

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Health and wellness are established buzzwords in today's workplace. They may seem like a standard checkbox on the company's list of activities and programs...
charities

Dealerships team up with charitable organizations

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Charities have been especially hard-hit by COVID-19. Many previous donors might be in financial straits themselves, and limits on gatherings and events further challenge...
referral

Six Steps to Build a High-Converting Referral Program at Your Store

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Social media, video marketing, and email newsletters may be all the rage. Nevertheless, there is a form of marketing that seems to fit the...
cash for clunkers

Industry Looking for New ‘Cash for Clunkers’ Program

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In the thick of the coronavirus pandemic, car sales have taken a tumble. Cox Automotive’s Auto Market Weekly Summary estimates that new car sales...
rental

How to Run a Successful Dealership Rental Program

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Making the decision to open a rental agency at your dealership is a huge commitment. There seems to be a lot of risk involved....
education

The Benefits of Having a Customer Education Campaign at Your Dealership

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Once upon a time, there were only a few car models in existence, all with a limited number of features. Demonstrating how a car...
loyalty reward

The Benefits of a Loyalty Reward Program and Four Tips for...

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When it comes to loyalty reward programs, turning your target audience into repeat customers should be the ultimate goal. Why? Well, repeat customers are...
succession

The Dealer’s Essential Guide to Succession Planning

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In a way, the need for succession planning mirrors gravity. Because, as certain as a ball thrown in the air is to fall, it...
orphan owners

The Cost of Orphan Owners

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On this week's episode of On the Mark, Mark Tewart discusses the cost of orphan owners at your dealership and explains the importance of...