Dealers receive dozens of calls a week from companies attempting to sell marketing services or technology to power their online strategy. Dealership managers should never stop taking calls, but they...
Just like most fields, sales is an endlessly evolving industry that has seen many different methods throughout the years. Customers oftentimes seem unpredictable and salespeople are unsure what approach to...
On this week's episode of On the Mark, Mark Tewart breaks down the four P's that every type of business should focus on: People, Process, Product, and Position.
We live in a world where it is extremely hard to pretend to be something you’re not. Social media and constant digital interconnectivity have put our lives out in front...
Anyone who is tasked with selling any kind of product or service is always searching for one thing…the perfect sales strategy. How can I sell more? How do I convince...
Regardless of what industry you’re in, losing customers is not pleasant as a business owner. It’s even worse if you lose those customers to a rival. In the longer run,...
Should your dealership focus more on the product or the profit? Aren't we supposed to believe that profit will eventually come if we put all of our emphasis on the...
Look around your showroom. Does the brand in your showroom match the brand you drove to work? David says to truly love the brand you sell, do what these top...
In this edition of CBT News, we're so pleased to welcome CEO of Mercedes-Benz USA, Dietmar Exler. A veteran of the auto retail industry, Dietmar sits down with Jim Fitzpatrick...