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questions

Questions to Ask a New Agency Partner

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Dealers receive dozens of calls a week from companies attempting to sell marketing services or technology to power their online strategy. Dealership managers should...
sales

Modern Sales Methods that Will Keep Your Dealership Profitable

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Just like most fields, sales is an endlessly evolving industry that has seen many different methods throughout the years. Customers oftentimes seem unpredictable and...
four p's

The Four P’s of Every Business

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On this week's episode of On the Mark, Mark Tewart breaks down the four P's that every type of business should focus on: People,...
authenticity

How to Bring Authenticity to Automotive Retail Selling

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We live in a world where it is extremely hard to pretend to be something you’re not. Social media and constant digital interconnectivity have...
consultative sales

Higher Profits, Lower Resistance with Consultative Sales Method in F&I

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Anyone who is tasked with selling any kind of product or service is always searching for one thing…the perfect sales strategy. How can I...
customers

Proven Techniques To Keep Customers For Life

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Regardless of what industry you’re in, losing customers is not pleasant as a business owner. It’s even worse if you lose those customers to...
product

Steve Finlay: The one thing dealerships should focus more on than...

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  Should your dealership focus more on the product or the profit? Aren't we supposed to believe that profit will eventually come if we put...
brand

Loving your Product

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Look around your showroom.  Does the brand in your showroom match the brand you drove to work?  David says to truly love the brand...
Dietmar Exler

Mercedes Benz CEO and President Dietmar Exler Talks to CBT News...

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In this edition of CBT News, we're so pleased to welcome CEO of Mercedes-Benz USA, Dietmar Exler. A veteran of the auto retail industry,...