Employee recruiting has certainly come a long way from the days of having to walk into an employer’s office and hand the hiring manager a resume. Thanks to the Internet,...
If a customer visits your website, does the marketing experience end? On the other hand, is it possible to ensure various segments of your email list see messages that are...
On today’s show, we're pleased to welcome back Jeff Brown, Chief Revenue Officer at Force Marketing. Jeff is one of the leading experts on automotive video marketing and has spoken...
Some time ago we partnered with a production company to start a new show on TV which promised to boom the business. We hired a highly awarded producer and host,...
When it comes to social media, it is reasonable to wonder if it is necessary. Ultimately, it is an excellent practice to question everything when it comes to the marketing...
According to a 2017 Corporate Social Responsibility Study by Cone Communications, 87 percent of respondents said they would purchase a product because a company advocated for an issue they care...
Advertising is a significant investment for most car dealerships, rolling the dice with monthly ad spends in the thousands of dollars per rooftop. Many are just emerging from traditional ad...
If you’ve been browsing almost any industry online in the past few years, you’ve encountered live chat widgets. They typically pop up in the lower right corner of your screen...
The first step in the car-buying journey today is not a physical one, but a digital one. Customers typically spend the bulk of the process online, and the first place...
On today’s show, we’re pleased to welcome back David Kain, auto industry expert, owner of Kain Automotive, and host of Kain and Company right here on CBT News.
VIDEO TRANSCRIPT:
Jim Fitzpatrick:...