On this week's episode of Auto Marketing Now, Brian Pasch talks about how you can inspect your paid search campaigns to make sure you're getting the most bang for your...
Every dealer knows that video is an essential part of any marketing strategy, and it’s a great way to create distinction in local markets. Our next guest, Ryan Norris, has...
Are your Facebook ads clean? What does that even mean? On today's Tip of the Day, Glenn Pasch explains why images are important and why you need to make sure your...
On today’s show, we welcome back Jeff Brown, Chief Revenue Officer at Force Marketing. Jeff discussed the big takeaways from Digital Dealer and how to incorporate dynamic video into your...
20 years ago, buyers would visit several dealerships and go on dozens of test drives to find the right car. A prime location and a big sign with decent inventory...
How can we best describe the buying path of a potential car buyer? Well, it definitely isn’t a straight line. There are a lot of twists and turns associated with...
According to recent studies by Invesp, automated marketing campaigns, on average, increase sales productivity by 14.5 percent, with 77 percent of automation users reporting an increase in lead conversions. However,...
Contrary to popular belief, when it comes to genuinely capturing the attention of your automotive audience, email is where you should put your focus. While social media is the current...
Social media is the next frontier for customer outreach and connection. Video content, in particular, is a powerful tool for engaging with your buyers and building your brand. If you’re...
By 2020, the collective money that consumers will spend on aftermarket parts and services is expected to grow to $722.8 billion. One primary reason for this large number is that...